Homeless Language Sound 
Candid
NOVEMBER 8, 2022
that serve the homeless population. Candid made it easy for us to search for nonprofits that serve the homeless and have tax statements on file. This surprised me because this is the kind of language that I would normally caution clients to limit when writing fundraising copy. . My colleagues and I randomly chose 200 U.S.-based
Bloomerang
DECEMBER 1, 2021
based nonprofits from Candid that serve the homeless population. In less technical terms, the software took into account the words we fed it and gave us a numeric representation of how positive, negative, or neutral the mission statement sounds. Below I’ll share what that research involved and what we learned. .
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Get Fully Funded
SEPTEMBER 17, 2023
Which sounds better? Thank you for your support.” …plus the standard default language. While an automated message is easy to set up, the default language (which most people use) is vague and too cookie-cutter to be meaningful. For example, “Your donation of $10 will provide a day’s food and care for a homeless veteran.
Get Fully Funded
AUGUST 8, 2022
Using heartstring words like “homeless,” “abandoned,” “deserving,” “malnourished,” “unjust,” “innocent,” etc., Doesn’t “deserving homeless veterans” tug at your heart more than just “veterans”? Nothing is more boring than boilerplate language: “Your donation will help us bridge the gap between mental illness and health care”.
Nonprofit Tech for Good
AUGUST 9, 2021
And while that may sound low, it is double the rate of Facebook Pages. Habitat for Humanity focuses on periodically posting curated content relevant to the cause of homelessness and housing. List all languages spoken, honors and awards received, and publications. Curated content relevant to your mission.
Get Fully Funded
JUNE 11, 2023
Use “you” language. This may sound crazy, but a lot of people beat around the bush when asking for a donation and never really come right out and ASK in their fundraising letter. Don’t tell the donor that your organization made the difference. Say “ You can help this mother and son find a temporary home.”
Achieve
APRIL 6, 2017
If a variation of the above sentence sounds all too familiar, your fundraising materials sound identical to that of millions of other organizations. In fact, within an organization and with others in the sector, it can make language more effective and create a sense of unity. That’s where the bad news comes in.
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