Nonprofit Tech for Good

JANUARY 5, 2019

A fundraising video can be very different from a marketing video. A great marketing video is designed to capture the eyeballs of strangers, pique their interest, and entice them to learn more. Ensure that the language on the Donation Card makes sense and is relevant to the video attached to it. .

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YouTube Money Raise Nepal 245

Connection Cafe

JUNE 12, 2017

Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy. Nonprofit marketing teams want opportunities to improve their cross-departmental collaboration skills and competencies, but it also takes a new organizational mindset to nurture their development.

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Culture Philanthropy Marketing Create 47

Saleforce Nonprofit

NOVEMBER 10, 2022

Impact Labs convenes community experts, or fellows, across sectors to co-create new technology solutions to support specific issue areas, including homelessness , equity in education , and climate justice. Each of these groups provided insights into the challenge, determined a focus area where technology can help, and developed a solution.

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Hunger Global Impact Rwanda 52

Get Fully Funded

OCTOBER 31, 2022

When the donor clicks through to the donation page, a call to action should be prominent like “Your gift helps us feed the homeless!” Most online donation tools offer default language for this, but you need to customize it so the language is warm and on brand. Make it part of the header or main menu so it shows up on every page.

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Websites Giving Donation Nonprofit 89

Get Fully Funded

APRIL 9, 2023

Help us reach our goal Provide a homeless person with a hot meal and a warm bed tonight Fund our budget Find more examples of good and bad Asks here. Gregory Ciotti wrote about the 5 most persuasive words in the English language and how “certain power words hold more sway over our decision making process than others.”

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People Donation Money Giving 122

sgEngage

JUNE 4, 2023

They work with marketing, executive leadership, volunteers, accounting, donors, prospects, community leaders, and the board. Nicole Holt, data systems project manager for Preble Street, an organization committed to addressing Maine’s homelessness crisis, decided to automate the large-gift reporting process.

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Knowledge Worker Fundraising Gift Gartner 69

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. It was a bleak situation and they were days away from being homeless. We have never been so scared of sliding into homelessness,” Jasmine said. “We Part 4: Make the ask. .

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Results email Fundraising Story 122

Bloomerang

MARCH 30, 2023

For example, an animal advocacy organization with the goal of homing more pets than they did the previous year might have a mission statement like, “We work to reduce the number of homeless pets in the community by offering free rescue services and housing animals with volunteer foster homes.” Track progress.

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Volunteer Program Roles Train 94

ASU Lodestar Center

SEPTEMBER 2, 2011

So everyone understands the language, what it is what we’re intending to do, and it’s tied then to metrics, that it’s a shared metric system. So what I’ve seen happen has been around Valley of the Sun United Way ’s "ending homeless” objective, and we've focused around chronically homeless. So, that’s the second element.

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Impact Research Arizona Homeless 60

Connection Cafe

AUGUST 17, 2016

Is cancer more important than homelessness, child abuse a higher priority than infant mortality? Although there could be nonprofits that teach kids this skill, you could also take the approach of saying “we’re going to give to nonprofits that have marketing needs like those we fulfill as a business.” Again, there is no right answer.

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Business Causes Giving Homeless 20

Qgiv

JANUARY 4, 2022

It’s also much easier to target and personalize your message to different demographics, making your marketing strategy for fundraising far more effective. Even better, email fundraising has the highest return on investment than any other marketing channel with a $40 return for every dollar spent. John Center for Homeless Men.

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Qgiv

JUNE 4, 2021

Switch Up Your Fundraising Language. Your donors have probably seen the same type of language from nonprofit organizations and businesses alike regarding COVID-19. At this point, all the language around “these trying times” and “unprecedented needs” and how you’ve had to “pivot” to adjust are white noise. Marketing tool.

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Virtual Ideas Guide Fundraising 69

Get Fully Funded

DECEMBER 4, 2022

Sometimes it’s a matter of zeroing in on a single aspect of your organization’s work or an unexpected story, such as two volunteers falling in love while serving soup side-by-side in the homeless shelter’s kitchen. Write the release in a straightforward manner, including relevant information with no sentimental language.

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Story News Press Local 122

Nonprofit Tech for Good

JULY 5, 2019

The business world has recognized the power of word-of-mouth testimonials, turning them into an almost $10 billion industry known as influencer marketing. Do you use “they” in the singular to avoid binary language? Do you say homeless people or individuals experiencing homelessness?…

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Social Media Effective Program Media 269

Achieve

SEPTEMBER 18, 2024

Nonprofits rely on raw data to learn about supporters, track the success of marketing and fundraising campaigns, and measure program progress. Consider the success of your past marketing or communications efforts. Next, review outcomes from past marketing campaigns. Revise and refine.

Impact 52

Impact Data Los Angeles Metrics 52

Saleforce Nonprofit

DECEMBER 2, 2021

This past spring, we launched a program with the Homeless Prenatal Program (HPP), an inspiring organization that has served San Francisco for 30 years using the pivotal moment of pregnancy and parenthood as an opportunity to partner with families and break the cycle of childhood poverty. Jenais was born and raised in Northern California.

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San Francisco Model Community Build 111

Allegiance Group

FEBRUARY 23, 2024

They aren’t interested in large-scale issues like ending homelessness — that goal feels too big. But providing meals and blankets for the homeless people in their community is more attainable. More importantly, avoid technical language or jargon. Donors don’t trust large organizations and can spot platitudes a mile away.

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Foundation Fundraising Cancer Interview 52

Qgiv

SEPTEMBER 14, 2021

Here’s what their donation page looked like: Notice how the language on the donation page encourages donors to take advantage of the opportunity to increase their impact! John Center for Homeless Men hosted a virtual Raisin’ the Rent house party event in March 2021. Here’s what their event page looked like: 10.

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Campaign Ideas Giving Tips 98

Get Fully Funded

DECEMBER 7, 2021

When you send a thank-you note for a gift received through a DAF, you do not include tax language, as the donor has already received the tax benefit from the bank. These gifts are usually large and exciting and the only downside is that there isn’t a list of DAFs that you can market to. Avoid legalese and negative language.

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Gift Donation Policy Nonprofit 119

The Modern Nonprofit

JULY 30, 2024

Avoid jargon or insider language that may confuse newcomers. A homeless veteran who got back on their feet after your transitional housing initiative. It’s crucial to optimize this space to make an impactful first impression and engage potential donors from the start.

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Strategy Storytelling Captivate Nonprofit 52

Get Fully Funded

SEPTEMBER 20, 2022

Lay out a plan that identifies all the Asks, donor communications, warm touches, and marketing activities you plan to do between now and the end of the year. Or to help you eliminate your waiting list so every homeless person can get medical care. Make your email marketing sing. When will you start your year-end campaign?

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Strategy Business Fundraising Campaign 119

Bloomerang

NOVEMBER 13, 2021

Maybe I am teaching computer classes, or English as a second language classes, maybe I’m teaching those and I have 10 students. So, if I provide 10 English as a second language or 10 computer literacy programs a year for 10 people, let’s just say that’s 100 pieces of content, that’s service. So, again, context.

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Measure Report Process Impact 83

Get Fully Funded

APRIL 2, 2023

Crafting a good nonprofit mission statement forces you to examine your organization’s purpose at its core and then mine the English language for just the right words to convey that purpose in as few words as possible. We work to end the cycle of homelessness for families in our community.

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Hunger Nonprofit Examples Feeds 105

Qgiv

JUNE 9, 2021

John Center for Homeless Men recently did their own virtual house party peer-to-peer event called Raisin’ the Rent , with some of their participants raising over $10,000 in their house party. Farmer’s market – Do you have local farmers in your community? Hosting a farmer’s market fundraising event is a great idea!

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Ideas Fundraising Virtual Fun 59

Bloomerang

APRIL 9, 2021

They have helped us in marketing. You’re speaking my language. If you are, you know, like I said, if you’re a homeless shelter or anything with those sensitive confidentiality thing, tell the story from a different perspective. So start adding that up. So I am going to stop the share and going down to the Q&A.

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Roles Resource Develop Video 122

Nonprofits Source

JUNE 30, 2022

Depending on your nonprofit’s needs, your branding, web, digital, publishing, and environmental designs can all be connected into a coherent whole to enhance your overall marketing strategy. Branding should be at the heart of all your design and marketing materials. Nonprofit Branding Graphic Design. Digital Nonprofit Graphic Design.

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Design Organization Adobe Nonprofit 64

Bloomerang

FEBRUARY 1, 2022

So if you’re shopping for software or maybe you’re in the market or just curious about us, visit our website. You can use your own language, however you want to do it. This is just a great example of how this organization did it, and it’s language that they’ve used before. That’s what Bloomerang is.

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Donor Disaster Gift Puerto Rico 62

Connection Cafe

JULY 16, 2019

Because most organizations speak in hazy, nebulous, say-nothing language, concrete language will set you apart and give you a discrete brand identity. And that’s why concrete language is so powerful: It makes you immune to user confusion. We save homeless dogs”—you ask your audience to argue with you. We exist inside it.

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Web Effective Homeless Audience 27

DNL OmniMedia

OCTOBER 22, 2020

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. The Ontario SPCA and Humane Society works to improve the lives of homeless and in-need animals across the Ontario region. If it doesn’t, it’s probably time for a strategy update ! Meet the Residents page.

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Websites Organization Nonprofit Site 52