NTC: Plenary – Dan Heath, Flip the Switch
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 19, 2011
Everyone will pledge will change one mind in their organization. He showed a series of photos from the Common Ground campaign for homeless to get homes – before and after photos. He talked about a test using a food drive with two sets of instructions, one complicated and one simple. Make it easy to give.
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