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6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)

Get Fully Funded

JUNE 11, 2023

And there are some common mistakes that nonprofits make in sending out a fundraising appeal letter that causes their results to tank. They don’t need to know all your statistics – in fact using more than one well-chosen stat can make people stop reading, which means they probably won’t give. The letter is too vague. So, stay on point!

People

People Giving Fundraising Mail

Win Back Your Lapsed Donors

Bloomerang

FEBRUARY 1, 2022

But let’s say, you know, maybe you’ve just been talking to them about job placement because the job placement is really the thing that elevates the homeless and helps them get off the streets and all of that. . you know, when Puerto Rico had that hurricane, you know, that was huge here. It’s just. It was huge.

Donor

Donor Disaster Gift Puerto Rico

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6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)

Win Back Your Lapsed Donors

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