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Find the Silver Linings in GA4

Forum One

Transparency is lacking GA4 relies on modeling in some cases, meaning in some cases they’re looking at similar behavior among users with shared characteristics, and making an estimate that if one user took an action, a similar user did too. But the $50k starting price for 360 is a shock after years of receiving the tool for free.

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Making Museum Tours Participatory: A Model from the Wing Luke Asian Museum

Museum 2.0

Last week, I visited the Wing Luke Asian Museum in Seattle. I've long admired this museum for its all-encompassing commitment to community co-creation , and the visit was a kind of pilgrimage to their new site (opened in 2008). I'm always a bit nervous when I visit a museum I love from afar. What if it isn't what I expected?

Museum 51
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Year One as a Museum Director. Survived!

Museum 2.0

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). I'm open to any questions you want to raise in the comments.

Museum 55
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GA4 FAQs: What Mission-Driven Organizations Need to Know

Forum One

Understanding the history of Google’s analytics suite is useful in better understanding GA4. GA4 is designed to be far less reliant on cookies, using AI and data modeling to help fill the gaps in data caused by privacy restrictions. In contrast, the event model records the actions people take, for example clicking or scrolling.

FAQ 58
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Introducing Abbott Square Part 6: Two Prioritization Techniques We Used to Negotiate a Great Lease

Museum 2.0

This is the sixth in a series of posts on the Santa Cruz Museum of Art & History ( MAH )'s development of Abbott Square , a new creative community plaza in downtown Santa Cruz. John would run Abbott Square Market , a multi-vendor food and drink business, adjacent to the plaza, adjacent to the museum. Money is on the table.

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What Does Audience-Centered Look Like? It Looks like Glasgow Museums.

Museum 2.0

When we say we want our museum to be "audience-centered," what do we mean? However, I have enormous respect for the customer-centered model when it is executed in ways that truly invite visitors in on their own terms and deliver satisfying experiences. Many of my favorite museums, libraries, and zoos are customer-centered places.

Museum 20
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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Click to see larger version.