6 Generations of Giving: Who Gives the Most and How They Prefer to Give
Nonprofit Tech for Good
AUGUST 4, 2023
Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method. They often prefer to support traditional, well-established organizations with a proven track record of impact. organizations** 11.8% organizations** 23.6%
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