Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event
Bloomerang
SEPTEMBER 7, 2021
The only more expensive strategy is direct mail donor acquisition. These prospective donors may be on your mailing list, so not strangers. When it comes to individual giving, an acceptable cost-benefit ratio can depend on a range of factors: Your organization’s history, age, and size. Fundraising history .
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