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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

Donation history: Segmenting by donation frequency, amount, and recency helps identify loyal donors and potential major donors. Preferred donation and communication channels: Knowing donors’ preferred methods of giving (online donations, mailed checks, text-to-give) ensures a convenient donation process.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic. Email marketing analytics: help us track open rate, click-through, and donation conversions.

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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Use your mailing list effectively.

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5 Donor Cycle Stages: A Quick Guide

Qgiv

This process typically includes researching individuals or organizations that align with your mission and have a history of philanthropic giving. During your research, look for factors including financial capacity, giving history, and alignment with your mission.

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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more. Your AI tools also show you that the donor is particularly interested in your volunteer program because of a history of donations to campaigns that support that program.

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Here’s Why Nonprofits Serving Girls And Youth Should Meet Donors Where They Are While Still Modernizing Their Mission

Bloomerang

I don’t give to people who can’t even tell if they’re boys or girls,” an irate long-time donor said before slamming down the phone. As fundraisers, especially at mission-driven organizations that serve women and girls , we have a responsibility to marry history with best practices, even when that union may seem tense.

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