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Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. The whole second half of the article was dedicated to our work: Smaller museums can be especially scrappy in finding ways to connect with the community. It’s something that any museum, of any size, can work toward.

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Who Counts? Grappling with Attendance as a Proxy for Impact

Museum 2.0

When you count attendance to your museum, do you include: people who eat in the cafe? It''s about museum attendance and how the five big, free museums in St. Summertime concerts at the history museum? Outdoor movies at the art museum? If a kid gets dragged to a museum with their parents, do they count?