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Making Automation Work for You

Forum One

Hint: If you use a CRM, you’re likely already paying for automation tools! Like CRMs, using automation tools in social media can not only reduce staff time in posting content, but provide cross-platform data and analytics that inform your strategy. Hint: The platforms know their algorithms better than you!

Work 61
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Google Ad Grants 101: What You Need to Know

Neon CRM

If you’re unfamiliar with the term, Google Ads is the platform that displays ads on Google’s search results pages and other websites. If you’re in the United States, you need to be: A registered 501(c)(3) nonprofit organization in an eligible country (Hint: If you’re in the U.S. How Can I Track My Ads’ Effectiveness?

Grant 52
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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Event registration. How long a visitor stays on your website. Hint: Create a goal based on the destination page.

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

Audience size, breadth, and depth: If your organization has big lists, lots of traffic to your website or blog or social media pages, or big crowds at events, there are many ways to turn this into a donor benefit. Hint: It’s the XYY Soup Kitchen.” Social media platforms come and go, but emails belong to you!

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant.

Grant 52
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6 Tech Considerations Before You Build a New Website

Connection Cafe

We get it—a new website is a tantalizing endeavor. The reality is that there’s plenty to consider before you can get going on a new website. Do your third-party software platforms integrate with each other? Do your third-party software platforms integrate with each other? What do you really need your website to do ?

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Mobile Fundraisers: Explore Best Practices & Campaign Ideas

Qgiv

Mobile Fundraising Best Practices Mobile Fundraiser Campaign Ideas Get More Out Of Mobile Fundraising How To Choose a Mobile Fundraising Platform. It does this by keeping donors in the same context that inspired them in the first place—this can be a fundraising event, a social media post, or your website. Ready to learn more?

Mobile 52