Nonprofit Web Design Process Part 2a: Analytics Data as User Research
Connection Cafe
JULY 22, 2013
Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? Percentage of new vs. returning users (hint: more returning visitors = higher loyalty). People who leave the site (bounce rate). Overall site visits. Time spent on the site. What’s Next.
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