Remove Hints Remove Language Remove Rate Remove Script
article thumbnail

How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

hint: it’s very helpful if you can make your “character” a specific person/animal or small group of people/animals that you can attach names to). Use Normal Language in Your Story A long, drawn-out, flat story with a bunch of numbers and statistics and jargon is not a good way to convey your message and your needs.

article thumbnail

Testing Your Donation Form Part 4: Running a Usability Test

Connection Cafe

I’ve seen test participants use salty language (yes, really) and even break into hard sweats (yes, really). I do this by reading a welcome script like the one below which is a modified version of Steve Krug’s. Don’t give hints. Don’t give hints unless they are completely stuck. Which leads to….

Test 33