Whole Whale

NOVEMBER 12, 2023

You know the moment: You’re going through your mail when you catch the hint of a red envelope. It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. A snowflake stamp. “So So it begins,” you think. Season’s greetings to our friends and family!!! ” it reads at the top.

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Nonprofit Tech for Good

JULY 5, 2020

Building off the concepts of arousing and dominant emotions, the digital marketing publication Marketing Land studied reactions to viral images online to determine if viewers experienced positive, negative or neutral emotions. You’re going to want to turn the sound on for this one. Emotions + Surprise. We have to stop this!

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Nonprofit Tech for Good

DECEMBER 14, 2022

A creative fundraiser can make any of these items sound attractive to the donor. A set of screensavers and background images. Hint: It’s the XYY Soup Kitchen.” Shoutouts to donors on images and cover pictures. Text or attractively designed images on Twitter, Linkedin, TikTok, Instagram, Facebook, Reddit, Clubhouse, etc.

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Get Fully Funded

SEPTEMBER 6, 2022

Creating a nonprofit social media plan sounds like such a daunting task, doesn’t it? Here’s a hint: They want to know the inside scoop on what it takes to save bears or tutor kids or help homeless veterans. Lighting and SOUND matter. Many people scroll their social feeds and don’t turn the sound on. But, don’t be fooled!

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M+R

JANUARY 26, 2023

That catchy alliteration makes him sound like a comic book character, like Clark Kent or Lois Lane, Peter Parker or Bruce Banner. Focus on one sense at a time Conjure a specific time and place by focusing on ONE sense — sight, sound, smell, taste — and draw the reader in with an evocative physical description. Still reading?

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Neon CRM

JUNE 29, 2023

You” is also just more conversational and less generic sounding than a third-person narrative. While you should limit yourself to a single call to action in a fundraising email (hint: You should ask people to donate), you can be much more liberal with the number of links to the page you want people to visit.

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Achieve

JULY 2, 2019

This sounds so obvious, but not planning ahead is easily one of the most frequent mistakes I see organizations making. Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. Mistake #1: Not Planning Ahead.

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