Apple’s iOS 18 update: The end of email preheaders and what it means for your email strategy
M+R
SEPTEMBER 24, 2024
With the new update, Apple will remove standard preheaders from its Mail app, replacing them with AI-generated summaries tailored to each recipient. Preheaders have traditionally been an important piece of the email “envelope,” helping messages to stand out in inboxes, provide additional context, and entice readers to open them.
Let's personalize your content