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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. Consider incorporating this approach into your annual fundraising plan , you might need help knowing where to start.

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Unlocking Digital Giving: 7 Essential Steps to Accept Donations Online

Nonprofit Tech for Good

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Apple’s iOS 18 update: The end of email preheaders and what it means for your email strategy

M+R

With the new update, Apple will remove standard preheaders from its Mail app, replacing them with AI-generated summaries tailored to each recipient. Preheaders have traditionally been an important piece of the email “envelope,” helping messages to stand out in inboxes, provide additional context, and entice readers to open them.

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Gone are the days of list acquisitions and swapping of mailing lists. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. Once you capture their names, then you need to continue to cultivate them online.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Give in-kind support to the organization in a way that actually helps. Join online fundraising communities and ask lots of questions and monitor for great ideas.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

This online appeals post is part two in a six-part series. Mastering online appeals, user experience and messaging. Master online appeals, user experience and messaging. Is it easy to join your mailing list? Is it easy to see how to give offline? You can read part one here. Mastering relevant content marketing.

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