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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Launched on May 5, 2003, LinkedIn is a social network for professionals. 51% of its users are college-educated , 20% are senior-level professionals, and the average salary for a LinkedIn user is $46,644 USD per year. That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 LinkedIn Pages.

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5 Ways Nonprofits Can Use LinkedIn to Advance Their Missions

Classy

Given its member base of 756 million global professionals in over 200 countries, LinkedIn can be a powerful social media platform to help achieve your organization’s goals. There’s a lot more to LinkedIn than just posting jobs or liking people’s updates. This can help you grow your organic reach dramatically.

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A big impact with bite-sized social media

Candid

On LinkedIn , we use trivia questions and carousels to engage audiences about nonprofit sector data. Since January 2024, we’ve seen a 47% growth in engagement (the total number of reactions, comments, shares, post link clicks, and saves) on LinkedIn and a 40% increase on Instagram. Our followers love it.

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Nonprofits: Know Your Social Media Platforms

The Modern Nonprofit

However, just because your nonprofit has an active Facebook doesn’t mean you can automatically utilize Twitter or LinkedIn effectively. When using Facebook, invest in using high-quality graphics to help make your page stand out from the rest. For a full list of Facebook best practices, see this helpful list by Nonprofit Tech for Good.

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success.

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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

In the 19 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then LinkedIn, Instagram, Pinterest, and Tumblr. You can add polls to post. During the early adoption phase of a new social media platform, liking and commenting helps your nonprofit get more followers.

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Guest Post: Maintaining a connection with pandemic-inactive volunteers

Twenty Hats

As SA’s Volunteer Coordinator, I was fortunate to keep working full-time from home, where I ramped up a new way of volunteering remotely, finding additional volunteers, and training a mixed group of new and longtime volunteers to help host these programs on Zoom. Interestingly, a follow up poll gave the event relatively low marks.