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Year Three as a Museum Director. Thrived.

Museum 2.0

I''ve now been the executive director of the Santa Cruz Museum of Art & History for three years. When I look back at some recent projects that I''m most excited about (like this teen program ), I realize that I had very little to do with their conception or execution. A lot of that is institutionalized through naming.

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How to Write Fundraising Emails That Get Results

Get Fully Funded

For example: “Many teen girls struggle with their self-esteem thanks to Instagram and Snapchat. Please help us open the door for a teen to attend our personal development conference, benefit from having a mentor, and get on a path to college and a career.” . It was a bleak situation and they were days away from being homeless.

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Introducing Abbott Square Part 3: Community Participation Builds a Community Plaza

Museum 2.0

This is the second installation in a series of posts on the Santa Cruz Museum of Art & History (MAH)'s development of Abbott Square , a new creative community plaza in downtown Santa Cruz. Businesspeople asked how we would keep out homeless people, drug addicts, and deviant behavior. What amenities does it need?

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Eight Other Ways to "Connect with Community"

Museum 2.0

Last month, the Christian Science Monitor published an article entitled, "Museums' new mantra: Connect with community." It took me a couple weeks (and various museum blog responses ) to realize what bugs me about this article--it treats "connecting with community" as a marketing ploy, a "mantra" rather than a mission. Which community?

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Museum 2.0 Rerun: What Does it Really Mean to Serve "Underserved" Audiences?

Museum 2.0

This August/September, I am "rerunning" popular Museum 2.0 Diane is both visionary and no-nonsense about deconstructing the barriers that many low-income and non-white teenagers and families face when entering a museum. Most large American museums are reflections of white culture. blog posts from the past.

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What Does it Really Mean to Serve "Underserved" Audiences?

Museum 2.0

Diane is both visionary and no-nonsense about deconstructing the barriers that many low-income and non-white teenagers and families face when entering a museum. Most large American museums are reflections of white culture. Guards staring at black teens and grumbling about their clothes. YES students defy expectations.

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Using Social Bridging to Be "For Everyone" in a New Way

Museum 2.0

Like a lot of organizations, my museum struggles with two conflicting goals: The museum should be for everyone in our community. At the Santa Cruz Museum of Art & History , we''re approaching this challenge through a different lens: social bridging. And rarely the twain shall meet.

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