Nonprofit Tech for Good

MAY 22, 2022

You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. You will want to be sure you have a typeface that works nicely as a headline and another for body text. Once you have your typefaces selected, document how to use these in your brand guidelines.

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Whole Whale

JUNE 13, 2022

With expanded text ads, advertisers write up to 3 ad headlines and up to 2 ad descriptions. Advertisers input multiple headlines (up to 15) and multiple descriptions (up to 4). Google then automatically tests different combinations of headlines and descriptions to find the variation that is most relevant to a user’s search terms.

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Search Google Grant Headline 59

The NonProfit Times

JULY 16, 2024

Experience management and direct response fundraising firm Moore has released its Moore Audience-Centric Testing Suite (ACTS), a packaged suite of testing tools designed to enhance the effectiveness of fundraising creative and communications across all marketing channels. director of the Moore Neuro-Fundraising Lab. “We

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The Storytelling Non-profit

DECEMBER 5, 2021

But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work. Definitely an idea to test out in your newsletters! I think this email is a great example of the power of an image.

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Media Cause

JULY 23, 2021

RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. With DSAs, Google dynamically generates headlines and directs users to the most relevant landing page. Test time-specific (day, month, year, time of day, etc.) and browserstack.com.

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Nonprofit Tech for Good

JANUARY 19, 2024

Page Titles : These are the clickable headlines you see in search results. Test your website’s mobile friendliness with page speed insights and mobiReady. A high CTR and ‘dwell time’ (that is how long someone spends reading said page) signals to search engines that your content is relevant and valuable.

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Action Practice Tips Seattle 259

Pamela Grow

MARCH 10, 2021

Consider testing an email welcome series. Keep it uncluttered and simple and spend some time testing your e-news in every conceivable way it might be viewed. Then I’ll test them in the Advanced Marketing Institute’s Headline Analyzer, where I’ll get a score. Play, experiment, and test.

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The Modern Nonprofit

OCTOBER 17, 2023

Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for. Embrace a Sleek, Speedy Design Slow page loads are like elevators without music—awkward and patience-testing. Donation Page Tips for Skyrocketing Conversions 1.

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Pamela Grow

DECEMBER 14, 2023

Conduct A/B testing. A/B testing is the process of creating two different versions of a marketing campaign (in this instance, a web page) to determine which version is more compelling for your audience. You can conduct A/B testing by creating slightly different versions of important web pages like your homepage or donation page.

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The Modern Nonprofit

DECEMBER 4, 2023

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Individuals are more aware and concerned about how their personal information is used, shared, and protected.

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The Modern Nonprofit

OCTOBER 1, 2024

Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for. Embrace a Sleek, Speedy Design Slow page loads are like elevators without music—awkward and patience-testing. Donation Page Tips for Skyrocketing Conversions 1.

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Donation Guide Giving Headline 52

The NonProfit Times

JUNE 19, 2024

The experience of trauma is triggered daily by social isolation and bad news, such as: * The number of new coronavirus cases and deaths reported across the headlines; * The rise in domestic violence incidence reporting due to required stay-at-home orders (Taub, 2020); * Limited community resources and hungry families (DeParle, 2020).

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The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. What can I do here?

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Donation Headline Fundraising Images 56

Candid

MAY 10, 2023

Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention. To test or preview your campaign, consider doing a soft launch first. Step 5: Launch, measure, and optimize It is time to launch your communications campaign.

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Bloomerang

OCTOBER 4, 2021

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. Take a good hard look at your letter. how you would talk). Our Incoming 1L class.”

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Question Donor Test Student 143

Nonprofit Tech for Good

JULY 15, 2024

It feels like every day there are new headlines about both the benefits and the dangers of AI. Some leaders might want to give it some time and ensure that any new tools are properly vetted and tested. Many leaders – 60% – worry their organization’s leadership lacks a plan and vision to implement AI properly.*

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Connection Cafe

FEBRUARY 2, 2014

Upworthy Type Headlines: To Like or Dislike? Upworthy has totally nailed the ‘stop whatever it is you’re doing and read this and then go share it with everyone you know’ headline. Well, there’s really no denying it. But is their style a fit for your nonprofit?

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sgEngage

NOVEMBER 30, 2023

Write an Inspirational Press Release Take the “working backwards” philosophy to its conclusion by writing a fictional press release with a headline that gives you shivers, one that celebrates your future accomplishment made possible by your innovative mindset.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines. Be visual. “If

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Social Media Headline Media Social 102

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2017

One communications director shared that she scans the headlines every morning and only goes deep into stories that are relevant to their communications strategy and limits her time. In the last few weeks, we have been pummeled with disturbing headlines about the current events.

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Nonprofit Tech for Good

JANUARY 10, 2022

Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. You can also use A/B tests to determine the effectiveness of different landing pages.

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sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. You can even test out different placement, colors, and font sizes to make your CTAs stand out. To encourage clicks to your site, focus on perfecting your ads with: Strong copy.

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Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. Check CPC + CTR As you’re auditing the keywords in your ad groups, check to see how your cost-per-click (CPC) and click-through-rates (CTR) are doing.

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Byte Technology

FEBRUARY 16, 2017

and track analytics and initiate A/B split testing to really leverage your marketing efforts. Title Experiments Free is the ultimate A/B split testing plugin specifically for understanding what titles and headlines are getting the most attention and driving the most traffic to your site.

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Byte Technology

APRIL 15, 2015

To begin, check your site through Google’s “mobile-friendly test.” If the results of the Google test are disappointing or if your site fails outright, you may need to give it a tune-up and make sure every page renders correctly. You’ll get a crystal-clear message immediately, such as “Awesome!

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Pamela Grow

JUNE 28, 2023

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. You’ll want to spend as much time on your subject line as you do on the content.

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email Rate Social Media ROI 52

Qgiv

JUNE 9, 2021

Before Covid-19 became headline news, the Greater Pittsburgh Community Food Bank had already identified optimal web performance as a critical organizational need. For the Greater Pittsburgh Community Food Bank, that collective curiosity took the form of testing. Along with testing comes asking the right questions. Lots of it.

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Strategy Fundraising Test Nonprofit 59

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Results, not applause, are the real test.

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Lesson Fundraising Digital Test 59

EveryAction

SEPTEMBER 20, 2016

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for.

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Metrics Social Media Measure Media 100

Nonprofits Source

JANUARY 23, 2023

Test out different ad extensions to determine what drives results for your ads. 5) Test different headlines and descriptions with RSAs. If you’ve spent any time in the realm of nonprofit marketing, you’ve likely heard of A/B testing, also known as split testing.

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NTEN

APRIL 16, 2009

In this situation, there's only one way to know for sure what's best: test it for yourself. Multivariate testing (MVT) is a great tool for making these sorts of decisions. Such tests can address a range of concerns, from design to user experience, to help you move real users through your donation process. Fine-tuning.

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Test Headline Case Study Newsletter 36

Whole Whale

NOVEMBER 12, 2023

Email marketing, design, and testing tool Litmus played to its strengths with its year-end email in 2016. charity: water’s 2015 holiday campaign Have a holly jolly headline Don’t forget your subject line and preheader text! You can even consider it a preview of what your annual report will look like in the new year.

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Sound Review Organization Hints 52

Eric Jacobsen Blog

JANUARY 31, 2021

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. How much autonomy do frontline teams have to design their work, solve problems, and test new ideas? To what extent are your interactions with your other leaders focused on internal issues (e.g.

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People Create Organization Headline 52

Eric Jacobsen Blog

NOVEMBER 24, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. How much autonomy do frontline teams have to design their work, solve problems, and test new ideas? To what extent are your interactions with your other leaders focused on internal issues (e.g.

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Roundtree

JANUARY 9, 2022

The temptation is to merely talk about headlines and numbers. The section on services can be called the “milestones” along the journey: testing, prenatal care, ultrasound, and any other forms of support. Talk about a specific donor and why they choose to give money. You don’t need to avoid those things. BUILD AROUND A THEME.

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Eric Jacobsen Blog

AUGUST 4, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. How much autonomy do frontline teams have to design their work, solve problems, and test new ideas? To what extent are your interactions with your other leaders focused on internal issues (e.g.

People 52

People Create Organization Headline 52