The Modern Nonprofit

OCTOBER 17, 2023

Sounds pretty smooth, right? This isn’t just about beautiful words—pictures and videos are your allies, bringing the world closer to your cause and adding a human touch to cold stats. Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for.

Donation 105

Donation Giving Badge Headline 105

Nonprofits Source

SEPTEMBER 8, 2017

While this sounds great, the real question becomes: Are you doing everything you can to maximize your investment into email marketing? It sounds like a silly question, but 46% of marketers say they use more than one email service provider (ESP). Is your audience most receptive to certain headlines or promotional offers?

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email Marketing Strategy Fundraising 89

Nonprofits Source

SEPTEMBER 8, 2017

While this sounds great, the real question becomes: Are you doing everything you can to maximize your investment into email marketing? It sounds like a silly question, but 46% of marketers say they use more than one email service provider (ESP). Is your audience most receptive to certain headlines or promotional offers?

email 45

email Marketing Strategy Fundraising 45

Bloomerang

AUGUST 28, 2021

I’ve tested it. Test, test, test. Test everything in your email. Test every link in your donation form. Test every link on your path to your donation form on your website. You’re going to start writing everything and testing it and scheduling it in October. . So humor me.

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Video Fundraising Guide Test 82

Connection Cafe

DECEMBER 22, 2013

What’s the sound of your nonprofit’s brand? Colleen Fahey’s article, How Audio Enhances Your Brand Content: Find Your Signature Sound , provides guidance for how your nonprofit can strengthen its voice. So, start testing- the sooner you do, the sooner you can start converting new donors. You should.

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Story Nonprofit Social Media Content 54