M+R

MAY 31, 2024

Earlier this month, Google began rolling out their generative AI experience in search to everyone in the US. If you’ve Googled, well, anything lately, you’ve probably seen Google’s generative AI experience, aka an AI-generated answer at the very top of the search page (above ads and organic results). What is this?

Search 45

Search Experiment Google Benchmark 45

Media Cause

JULY 23, 2021

Make sure those links are front and center for people looking for your organization on search. Create at least one Responsive Search Ad (RSA) for each ad group and ensure to include at least two expanded text ads in that group. Use Google’s Dynamic Search Ads (DSA) as well. or location-specific (city, state, country, venue, etc.)

Google 52

Google Grant Headline Tips 52

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. With search engine optimization. Why nonprofits should be investing in SEO.

Beginner 91

Beginner Digital Marketing Guide 91

sgEngage

AUGUST 23, 2023

Low search volume. Alternatively, you might’ve picked countless keywords with low search volume. However, not very many people will search those terms and encounter those ads. Here, you’ll see if people actually search those terms and can find related keywords they also search for.

Grant 68

Grant Google Guide Management 68

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? The next example is a landing page linked from a Google search of “donate to save wildlife.” If you can get alignment from your team, I’d also recommend A/B testing different versions of donation page copy.

Donation 92

Donation Question Effective Test 92

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

Adwords 52

Adwords Campaign Search Headline 52

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Participating organizations can spend these ad credits to promote their landing pages within Google search results for mission-related keywords. Google essentially pays for the clicks you receive.

Grant 52

Grant Google Guide Headline 52

Get Fully Funded

MARCH 14, 2022

You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Don’t make anyone search for common information. Test every page of your website and make sure it displays correctly on a phone. Colors: Colors are so important. They affect how you feel.

Profit 124

Profit Websites Build Work 124

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2006

Technorati Search Widget : If anything else, I use the search widget on my blog to retrieve posts I wrote about a while ago, but can't quite remember when or what category I filed them in. Visitors or readers might find the search useful as well. It searches searches only a smaller portion of the Internet.

Widget 50

Widget Typepad Aggregator Badge 50

Get Fully Funded

AUGUST 1, 2022

Don’t ask people to support your Amazon Smile, grocery store affinity program, search engine donation scam, or anything else that doesn’t generate at least a couple of thousand dollars. Use headlines to let the reader know what to expect in each section. Cheap cause marketing. Seriously, please don’t promote these. Good images.

Newsletter 124

Newsletter email Create Template 124

Care2

JANUARY 15, 2009

60) Search « What Makes A Campaign Go Viral? Headlines should be short. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. Ask them what they like and dislike about your current e-newsletter.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Connection Cafe

APRIL 1, 2014

The purpose of Google.com is to have users perform a search. At the very minimum, try this technique on your existing homepage as a litmus test to see how you’re doing at present. The open site design is beautiful, and their slideshow features clear headlines with important words highlighted and a call to action directly below.

Google 54

Google Websites Nonprofit Blackbaud 54

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2007

Here's his definition: A Widget is a piece of code that enables a non-technical website publisher to pull in data and a display for that data from another website, so they can have, say, news ticker headlines or a personal horoscope, or local weather or an RSS feed. Be sure to test these widgets to make sure they are installed and work.

Screencast 50

Screencast Widget NTEN Badge 50

Tech Soup

JULY 30, 2015

Without even opening the account — brainstorm the high-level things people might be searching for that would lead them to your site. If you build out too many ads, they'll all be competing to be shown whenever someone searches, so you want to keep it to two so you're always putting your best ad forward. Brainstorm.

Adwords 36

Adwords Grant Google Impact 36

DipJar

MAY 3, 2022

You will want to design your site with that audience in mind, so adjust your tone, color scheme, imagery, and headlines accordingly. Make sure to incorporate relevant, unique keywords and valuable educational content to boost the chances of ranking highly in Google search results.

Fundraising 52

Fundraising Audience Websites Design 52

Nonprofits Source

FEBRUARY 25, 2017

How content marketing impacts search ranking results (and why that matters). How to set up Google Search Console. No marketer would disagree in the benefits of content marketing or Search Engine Optimization (SEO) for nonprofits. How Content Marketing Impacts Search Ranking Results. How to set up Google Analytics.

Content 40

Content Leadership Marketing Files 40

Care2

FEBRUARY 4, 2009

Surprise, surprise, a lot of people were searching on keywords like “register to vote&# in September and October, and we got our highest numbers yet. Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) We’ve also found that the ads are a great way to test new messaging.

Google 31

Google Grant Case Study Search 31

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? The next example is a landing page linked from a Google search of “donate to save wildlife.” If you can get alignment from your team, I’d also recommend A/B testing different versions of donation page copy.

Donation 41

Donation Question Effective Test 41

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Test three times and if doesn't lead to action, you are wasting your time! Inferring intent from search keywords. What percent of my traffic is from search engines? According to research, approximately 80% of web users use search engines to find sites. Are the expected search engines showing up? And, is it enough?

Screencast 50

Screencast Analytics Measure Web 50

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Email me (Justin at care2team.com) if youd like to help beta test it. link] or [link] if you want to tweet it. (Ha! The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Email me (Justin at care2team.com) if youd like to help beta test it. link] or [link] if you want to tweet it. (Ha! The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 7, 2009

60) Search « Why Every Nonprofit Should Embrace the Web 2.0 Surprise, surprise, a lot of people were searching on keywords like “register to vote” in September and October, and we got our highest numbers yet. Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.)

Google 31

Google Grant Social Media Adwords 31

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Email me (Justin at care2team.com) if youd like to help beta test it. link] or [link] if you want to tweet it. (Ha! The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Connection Cafe

DECEMBER 22, 2013

So, start testing- the sooner you do, the sooner you can start converting new donors. John Haydon is offering up [FOR FREE] 42 pages of eBook goodness to help you get more traffic, increase search rankings and boost conversions. Maybe we’re in this whole retention mess because we’ve been thinking about donors all wrong.

Story 54

Story Social Media Nonprofit Content 54