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How to Write Effective Headlines for Nonprofit Articles

Velir

Content marketers know the power of a good headline: it can sustain organic search traffic for years, drive viral shares on social media, and capture the attention of new audiences. However, people get their news from headlines in a way they never did in the past.

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Google Ad Grant Responsive Search Ads Update

Whole Whale

If your organization has been benefiting from the $10k/month of in-kind search advertising that Google offers eligible nonprofits , then you know how impactful this resource can be for nonprofits. With expanded text ads, advertisers write up to 3 ad headlines and up to 2 ad descriptions. What is a responsive search ad?

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Google’s AI Search Experience: What advertisers need to know

M+R

Earlier this month, Google began rolling out their generative AI experience in search to everyone in the US. If you’ve Googled, well, anything lately, you’ve probably seen Google’s generative AI experience, aka an AI-generated answer at the very top of the search page (above ads and organic results). What is this?

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Search Engine Optimization. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. A word on content and AI Search for SEO tips and you’ll read a lot about creating good content that people will want to read. But you can change that.

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Mobile-Friendly Searching: Getting Your Non-Profit’s Website Up to Speed

Byte Technology

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” However, if you’re at all concerned as to how Google’s new search algorithm will affect your website’s ranking, there are some very simple things you can do to quell your fears.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. Of course, posting a boring read with a jargon headline at 2 a.m. Certainly not Kathy.

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