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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

You need to give your ads time to go through Facebook’s ‘learning phase’ : this is where Facebook finds the first 50 conversions from your ads, then builds a statistical model to find the rest of the people who will convert. Remove all the lower performing ads, and test different headlines on the best ads. It needs time to do this.

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Meta will soon roll out Community Notes, a whitewashed version of Elon Musk’s fact-checking system

Fast Company Tech

Furthermore, the study only assessed the accuracy of headlines and ledes, not full articles. Research shows that attaching notes to a subset of fake news headlines increases perceived accuracy of headlines without warnings. In the absence of these new notes, people might make the false assumption that a post is true.

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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

Currently, this happens in two phases. After this first phase is approved, the second phase is building out a basic Google Ads account, and submitting that for approval. Each ad uses the full allotment of headlines and descriptions, including utilizing as much of the character limit as possible.

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The SEC is dragging AT&T to court for illegally duping analysts into lowering expectations

The Verge

That let AT&T “beat” expectations for the quarter when the information-sharing took place, turning what could have been some nasty headlines in the financial press into a win instead. The company’s CFO even apparently told the CEO that two analyst updates “may do it for us,” with the CEO replying, “Good.”.

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Book Review: Joan Garry’s Guide to Nonprofit Leadership

Beth's Blog: How Nonprofits Can Use Social Media

I’ll summarize her points here: Phase 1: What is the worst thing that could happen? Phase 2: What is the worst headline you could see about your organization in the front page of the NY Times? Phase 3: What assumptions will be made? Phase 4: Outline a Process. Create a crisis management team.

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Actigiving—The Next Phase in the Evolution of Episodic Giving

Connection Cafe

And this next phase brings together the powerful sentiments of activists with the much needed support of donors. Today’s headlines, timelines, and tweets are causing supporters to respond in record numbers for a variety of different nonprofit organizations.

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Making Women’s History More Visible

Forum One

The Smithsonian American Women’s History Museum’s headline program for Women’s History Month is “Becoming Visible,” an interactive digital exhibition launching on International Women’s Day, March 8, 2024. Forum One worked with the Museum to create the 10-minute digital experience, which will be available this Friday on the Museum’s website.

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