Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test
Nonprofit Tech for Good
MARCH 17, 2020
Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. It will use that model to find 50,000 people who are similar to the first 50. Facebook fundraising expert Adrian O’Flynn has a very detailed free tutorial on how to use Facebook to gather regular givers on his website. .
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