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From Mission To Message: Designing Marketing Materials That Inspire Action

Bloomerang

And a consistent brand voice throughout your marketing outreach is key to developing this trust. A strong, cohesive voice builds credibility, strengthens relationships, and ensures that your organization is easily recognizedand trusted. Trust is essential in nonprofit marketing. If you have a brand guide, now is the time to use it!

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

My mind wanders after a couple of paragraphs even when reading New York Times Bestsellers. In 2013, keep these two words at the forefront of your mind. If your communities are not growing, then something is missing from your social media strategy (good content, right voice, e-newsletter, blogging, etc).

professionals

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To Get Close to Members, Follow MarTech Trends

.orgSource

They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Be an open-minded reader. Instructions, such as a style guide and taxonomies, are part of this process. But ongoing inter-organization communication and dialogue are even more important. Break out of the association bubble.

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Demand Curve: Avoid these 10 copywriting mistakes to get more conversions

TechCrunch

Writing in passive voice. Whenever possible, write in the active voice. In marketing copy, active voice is especially important for describing your product benefits. Example: Audible promises “A friendly email reminder before your trial ends” — offering peace of mind to people wary of unexpected subscription charges.

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Mary Robinson

Beneblog: Technology Meets Society

Whether it’s local in California, or at the Skoll World Forum in Oxford, there is a regular chance I will have my mind expanded. The headline goal of the Paris Agreement is to ensure that global temperature rise by 2100 is no more than two degree Celsius (3.6 Second, she talked about key dates in our climate goals. degrees Fahrenheit).

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Harness the Power of Storytelling.

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The rise of native advertising: Fine or farce?

The Next Web

That fascinating collection of information, the one that caught your eye with its tempting headline and whimsical illustration, is becoming more likely to be placed by a corporation – a company entirely separate from the site on which you’re reading. Click the link, fly to the website, and recognition resumes. Sounds familiar?

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