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By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. Now more than ever, nonprofits need to share stories of how they’re making the world better.
One communications director shared that she scans the headlines every morning and only goes deep into stories that are relevant to their communications strategy and limits her time. She is also very mindful while reading the news to monitor her reactions and emotions. Here’s a humorous take on this from the New Yorker.
You can also comment about news stories that relate to your mission. When the college admissions scandal broke, College Bound, an organization that helps low-income students secure college scholarships, they leveraged their expertise on admissions to share their story and build their online reach. Upload presentations to Google Slides.
But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Or, you can optimize existing content you have with your keywords in mind. Highlight authentic stories: Share real-life examples of the impact your nonprofit has made.
For example, if you are a nonprofit that provides mentorship and leadership development for young adults, you can weave in aspects of your brands story by highlighting real-life success stories of mentees who have gone on to make an impact. Integrating testimonials and success stories near your CTA can also be highly effective.
Even though you won’t be networking in person, with online fundraising tools, you can still share success stories, celebrate your donors, energize your audience, and stay on brand the same way you would at an event that’d cost big bucks to put on. Connect your mission to headlines donors care about. Stay in touch with some facetime.
While backend investments may not grab headlines or appear flashy, they are essential for ensuring the organization can quickly adapt to changing circumstances. Here are some key points to keep in mind: Clearly Define Goals: Outline the primary goals of the investment, both for the finance department and the organization as a whole.
My mind wanders after a couple of paragraphs even when reading New York Times Bestsellers. You are not going to be a very good storyteller if you don’t read stories. In 2013, keep these two words at the forefront of your mind. Before Myspace then Facebook and then Twitter, I was a voracious reader. Reading books does that.
Certainly one of the biggest stories of the year was the roll out of Apple’s iPhone 6s, and especially its one-of-a-kind 3D Touch feature. Two amazing tech legends made headlines this year—one no longer with us and one still very much with us. Apple Does it Again. Driven Personalities.
The first question that probably comes to your mind when reading this headline is – “Pinterest? Tip: Share stories about your impact and the different ways to get involved with your cause. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog.
Hello and welcome back to Equity , TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. Nextdoor is going public: Via a SPAC, mind , but the transaction had our tongues wagging about its history, growth, and how hard it can be to build a social network.
The September 29 conference was a meeting of minds and a journey to discovery. They shared stories about strengthening member relations, growing resources, and using tech tools to eliminate the zombie effect, or those repetitive tasks that drain creativity and enthusiasm. Solutions Day exemplifies that idea.
Here are five ways you can make sure you are communicating your organization’s financial information in a single, efficient story to help your board make effective data-driven decisions. Tell One Story You have a lot to cover during your time with the board, and only one sliver of the agenda in which to cover it.
With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Harness the Power of Storytelling.
It’s time to reveal the big news—TEDx Speaker and nonprofit founder, Alex Sheen, will be headlining Qgiv Conference 2024 as our keynote speaker! His story of loss and commitment has inspired millions of people across the world to make promises to themselves and others.
A branded page builds trust and keeps your nonprofit top of mind, making people more likely to complete their donation. People connect with stories , so use real moments and voices to bring your cause to life. Rez Refuge tells a powerful story using quotes from beneficiaries on their donation page , made on CauseVox.
If you search Google News for something like “new startup accelerator,” it will return hundreds of headlines from all over the world. Keeping in mind these… This story continues at The Next Web.
As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Impact stories. Remember, you can always leverage Candid’s nonprofit profile to tell the story of your organization.
Breaking news that communicates the story of your mission and programs. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Keep that in mind! For example: 1. Should your nonprofit create a LinkedIn Group?
Hello and welcome back to Equity , TechCrunch’s venture capital-focused podcast ( now on Twitter! ), where we unpack the numbers behind the headlines. The Quibi-Netflix stories show that it’s not smooth sailing in the market for online video. Quake the podcasting company, mind, not the excellent FPS. million for Quake.
Our ideas float freely in our minds and the challenge comes when we have to organize those thoughts into ideas that others can comprehend. When there are no rules, our minds are free to wander to thoughts of the future, or perhaps dwell on a particular issue of the past. Write A Headline That People Want To Click.
Hello and welcome back to Equity , TechCrunch’s venture capital-focused podcast ( now on Twitter! ), where we unpack the numbers behind the headlines. Undergirding each story was recent reporting concerning the revenue success that Axios is enjoying. Lots of startups are raising. Lots of VCs are raising. TechCrunch has more here.
That fascinating collection of information, the one that caught your eye with its tempting headline and whimsical illustration, is becoming more likely to be placed by a corporation – a company entirely separate from the site on which you’re reading. Click the link, fly to the website, and recognition resumes. Sounds familiar?
Hello and welcome back to Equity , TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. Our goals were pretty simple: To better understand Tonal’s journey, and also to get into the mind of its author. Equity drops every Monday at 7:00 a.m. PST, Wednesday, and Friday morning at 7:00 a.m.
Keep in mind that not everyone donates through the mail. 8 Keys to Writing the Perfect Fundraising Letter Your fundraising letter must quickly grab the reader’s attention, tell a story , and ask for a gift. Keep in mind that your readers are busy people and probably won’t read every word of your letter.
With that in mind, the focus should be on them, not on you or your organization. . This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb.
Keep in mind that crowdfunding is particularly useful to raise money for a specific project, need, or campaign. 3: Socialize your content with compelling stories that inspire people to donate. What’s the story you’re telling about how you will use the money raised to reach your outcomes? And the moral of the story is….
Here’s Natasha’s take , from a little explainer we did this week following some Twitter conversations: The reason I love writing about tech and do the sometimes formulaic funding-round story is because I meet people who are crazy enough to bet their entire legacy on a napkin-stage idea. The Klarna founding story.
Set her heart on fire with stories of real lives and real change – it’s what she wants to know after giving. ONE Success story. Kick off your newsletter by sharing one good story that shows how your nonprofit is making a difference. Use hero language like “we couldn’t have done it without you” to engage the donor. Save the date.
By telling the right stories in the right way, you can lure visitors to your donation page and inspire them to give. Something in the organization’s story stirs my heart, and the next thing I know I am on their donation page filling in my credit card number. It’s best to start with a short story.
Hello, and welcome back to Equity , a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. TechCrunch also has a great show on crypto , a show that interviews founders , one that details how our stories come together and more! It’s time for a check-in.
As one headline put it : “The Age of Autonomous Killer Robots May Already Be Here.”. Some said the stories were wrongheaded and sensational, while others suggested there was a nugget of truth to the discussion. It’ll take your mind off the global pandemic at least. News stories were based on just two paragraphs from a UN report.
To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. We adore Aisha ’s headline, “Instagram is giving Twitter a run for its money as the most chaotic social network today.” And, as ever, there’s a handful of additional stories. PDT, subscribe here. Christine and Haje.
Startups Weekly readers know I love a pivot story, and now I have one of my own: I’m leaving TechCrunch! The publication helped me land many professional firsts: my first scoop, my first long-form feature story, my first valuation-run bull cycle and my first layoffs-ridden bear cycle. Historically, Hudson hasn’t minded sitting out.
To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. Like our headlinestories, but more summarized: Like Excel, but more better : Equals secures $16 million investment to supercharge spreadsheets , reports Kyle. PDT, subscribe here. That’s a 74% decrease.
To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. Not to worry, Christine writes about Uprise, a new app in private beta that is building an investment tool with Gen Z in mind so they can know when to take that 401(k) match or how much is too much to have in a checking account.
A connected throughline of our shared humanity With that in mind, as I reflect on the influences, changes, and overall trends we have seen in employee engagement, philanthropy, and CSR in 2023, and those that are to come in 2024, I cannot help but be struck by the notion that it is not about specific trends or actions.
We review the flurry of news stories, press releases, and announcements, and we actively search websites to identify and record grantmaking data. We also made the data publicly available through special issue pages about the war in Ukraine and coronavirus , where users can access the data, alongside news stories and additional resources.
We are surrounded by stories: our own story, the stories of our families and friends, and the stories of the work we do every day. These stories simply exist in our minds until we add language and share them with others. And, as we all know, a story you share with others has the power to change the world.
The art of writing good teaser headlines is critical to getting more interaction. Human interest stories and good news from the organizations generated more interaction than others. So, do businesses then need to turn to ads/sponsored stories? And now to end with a shaggy dog story.
The main driver for me to go into music was reading a book called ‘Empire State of Mind’ about Jay-Z,” Mr. Eazi told TechCrunch on a call. “I Last August, the popular Afrobeats singer and songwriter made headlines in Africa’s tech circles following his investment in pawaPay , a U.K.-based Let’s make magic! pic.twitter.com/emzPQXZxA3.
It could be a photo, a short story, an op-ed—anything. We’ve all seen those horribly clickbait-y headlines , which always seem to include “You’ll Never Believe What Happens Next!!” We’ve all seen those horribly clickbait-y headlines , which always seem to include “You’ll Never Believe What Happens Next!!”
TechCrunch asked the company’s CEO whether there was an international component to that story, and whether digital transformation efforts are accelerating globally and not merely domestically. The Quibi-Netflix stories show that it’s not smooth sailing in the market for online video. Now, what did we get to? million for Quake.
The fewer words you use the better, but you will need words to tell your story. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Experiment with photos and short videos to find the right mix that tell your nonprofit’s story. We like Arial and Calibri.
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