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Launching a successful nonprofit communications campaign

Candid

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Infrastructure : you’ll still need some: staff to manage influencer relationships, ways to track and report on metrics — essentially what your digital program already does. It’s at this point I have to bring up Betteridge’s law of headlines: “Any headline that ends in a question mark can be answered by the word no.”

professionals

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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

But as we kick off 2023 and look back at what worked well in 2022, an excellent tool for evaluating donor retention is to look at the donors that gave last year but unfortunately not this year (LYBUNT) and work on engaging them with new opportunities to give. You can’t help but notice the negative headlines this year.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Your open rate is, of course, one of the most important metrics you’ll want to track. Test your subject lines. Something like this.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. That said, here’s a tool kit to help you ask for that raise and get it. Good luck.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Even better, setting up a remarketing campaign on Facebook is extremely simple: First, you’ll need to set up a tracking code on your site. Here are a few guides for popular sites to get your tracking codes set up: Google Remarketing Tag. Twitter Conversion Tracking. LinkedIn conversion tracking. Facebook Pixel.

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