M+R

JUNE 22, 2021

Read time: 4 minutes. And for the first time this year, we are turning our attention to a key fact: sometimes, when the numbers speak, they do so with an accent. For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth.

Benchmark 52

Benchmark Studies Digital Analysis 52

Nonprofits Source

APRIL 19, 2017

Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. Even better, setting up a remarketing campaign on Facebook is extremely simple: First, you’ll need to set up a tracking code on your site. Twitter Conversion Tracking. LinkedIn conversion tracking.

Ideas 111

Ideas Donation Online Strategy 111

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. This is increasingly important now, at a time when companies are being challenged to make tough choices and corporate social responsibility is top of mind. Take CVS Health.

Companies 105

Companies Alaska Malta Philanthropy 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

As one participant noted, “The consistent monthly time to reflect about learning was invaluable.” Second, the individual profiles don’t have metrics yet, so if you haven’t tracked and honed your content strategy and understand what engages your audience, you won’t be able to do that easily on individual profile.

Facebook 112

Facebook Change Profile Impact 112

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. The CRM is the single source of truth for the organization, tracking all engagement for each donor.

Marketing 206

Marketing Fundraising Test Nonprofit 206

Care2

AUGUST 22, 2013

How are you going to maintain the website and make it compelling over time? Produce a monthly website and online engagement report of key metrics. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Your board, donors, and activists love it too.

Online 71

Online Tips Calendar Test 71

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Over time you will begin to see the variable that makes the most impact on your campaigns. Target .

Marketing 37

Marketing Donor Michigan Test 37

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” We analyze the content that users spend the most time, referral traffic, and other key metrics over time.

Measure 97

Measure Policy Social Media Green 97

Nonprofit Tech for Good

JANUARY 10, 2022

All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. Over time you should look at the searches that people use to find your site and continue adding them to a negative keyword list of they are not relevant to your company.

Google 347

Google Grant Guide Nonprofit 347

Qgiv

MAY 11, 2021

Nonprofits see it as a poor investment of time because they haven’t been able to succeed in the past. Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). Choosing match types.

Google 52

Google Grant Rate Headline 52

Nonprofits Source

JANUARY 23, 2023

Before building out your Google Grant ads, take some time to learn the basics of the program, starting with whether you’re eligible. Track marketing performance. Can devote time to managing your Google Ad Grants account each month. Just make sure you have the time to allocate to proper Google Ad Grants management.

Grant 52

Grant Google Guide Nonprofit 52

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Is our board on track for the public phase? This dedicated “non-meeting” time goes a long way in solidifying board relationships.

Campaign 59

Campaign Tools Phase Accessibility 59

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Headlines should be short. As for #1, as always, think hard about your metrics.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. The nonprofit will most likely not have a full-time IT or web manager staff person. It's deceptively easy though and it is important to get your program set up correctly the first time.

Screencast 50

Screencast Analytics Measure Web 50

Byte Technology

FEBRUARY 21, 2017

Doing A/B split testing is an absolutely ideal way to gauge your user base and basically see what makes them tick—what landing pages really garner attention; what headlines encourage them towards further exploration; and even what colors on your pages seem to be the most attractive and compelling.

WordPress 100

WordPress Test Site Plugin 100

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

sgEngage

AUGUST 23, 2023

You can amplify your website at no cost other than the time it takes to create your ads and monitor results. Resolving them can be a time suck if you’re unsure of the quickest solution. As a result, nonprofit marketers run into issues, and it can be hard to find time in your already-busy schedule to troubleshoot them.

Grant 73

Grant Google Guide Management 73

Saleforce Nonprofit

MAY 2, 2023

Tracking a few people, dollars, or ideas can be done in many ways, but nonprofits seeking to scale impact need a plan for all that data. How AI tools do the work for you You can’t read a headline these days without AI being mentioned. Reduce reporting time spent for grantees and give funders a more holistic view of outcomes.

Data 52

Data Nonprofit Digital Metrics 52

Givinga

DECEMBER 11, 2018

In 1970, economist Milton Friedman famously used his New York Times article’s headline to quip that a business’s only social responsibility was to increase its profits.¹. This is especially valuable if you accept (and match) employee contributions, which can be difficult to track and organize. You’re Short on Time and Resources.

Platform 45

Platform Philanthropy Business ROI 45

Nonprofits Source

MARCH 21, 2018

Often times this requires shifting through many useless articles in the hopes you’ll find one that will make an impact on your organization. Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter. The amount of time users spend watching video has increased by more than 80% year-over-year.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

AUGUST 21, 2017

Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them. Send invitations via email with a registration link so that you can track attendance. Create Online Stewardship Strategies for Major Gifts.

Gift 27

Gift Digital Online Pledge 27

Nonprofits Source

OCTOBER 11, 2017

I know at times it may feel like a lot to juggle. Best of all, this 7 step marketing process is easy to learn and will free your time to focus on more value-adding activities. It doesn’t necessarily need to be a direct ask , as digital marketing is often about small wins that build up over time. Work smarter, not harder.

Process 98

Process Content Digital Marketing 98

Connection Cafe

DECEMBER 22, 2013

So, it’s time to get in front of this group. And like a personal guide, they keep us on track when it’s inevitable that we’ll get lost in the day to day, hustle and bustle, and demands of our jobs. Use email to communicate the success and importance of donor support, and give them reason to give again next time.

Story 54

Story Nonprofit Social Media Content 54

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

The Google Ad Grant has been active since 2003; in this time, it has awarded over 115,000 Ad Grants and $8 billion in free advertising to nonprofits in over 50 countries. Fast loading time. The ads are text only, containing a headline and a few lines of text. Track and refine your ads. Website design. Calls-to-action.

Grant 40

Grant Google Guide Search 40