Headline Metrics Test Tools 
Candid
MAY 10, 2023
To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. Pick your favorite tool and create tasks with due dates, details, and assignments for your team.
Whole Whale
SEPTEMBER 8, 2023
Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pamela Grow
JUNE 28, 2023
Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. Your open rate is, of course, one of the most important metrics you’ll want to track. Something like this.
Nonprofits Source
APRIL 19, 2017
To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” Real-time visitor tracking data and analytic reporting tools. I would recommend testing out some of the feature sets to maximize the success of your fundraising ideas.
Nonprofit Tech for Good
MAY 25, 2024
While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. And while that may sound simple in practice, you need the right tools and the right plan.
Byte Technology
FEBRUARY 21, 2017
One great way is to initiate A/B split testing. For many dedicated website designers, the be-all-end-all program for testing a site is Google Analytics (formerly known as Google Website Optimizer), a tool that (many people don’t know) also contains an A/B split testing capability.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 11, 2012
Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience. If not, do that first.
Expert insights. Personalized for you.
90 
Let's personalize your content