Care2

AUGUST 22, 2013

How are you going to maintain the website and make it compelling over time? Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71

Online Tips Calendar Test 71

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Make sure testing is part of your day-to-day process. Over time you will begin to see the variable that makes the most impact on your campaigns.

Marketing 37

Marketing Donor Michigan Test 37

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience. Cultivating Champions.

Facebook 112

Facebook Change Profile Impact 112

Byte Technology

FEBRUARY 21, 2017

One great way is to initiate A/B split testing. Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!) Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!), Then you can hone and modify your pages based on the information you gather.

WordPress 100

WordPress Test Site Plugin 100

Nonprofit Tech for Good

JANUARY 10, 2022

Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. It takes a lot of time each month to make sure the Google Ads account is as optimized as it can be.

Google 347

Google Grant Guide Nonprofit 347

Nonprofits Source

JANUARY 23, 2023

Before building out your Google Grant ads, take some time to learn the basics of the program, starting with whether you’re eligible. Can devote time to managing your Google Ad Grants account each month. So long as your site features valuable content and you have free time, applying is a smart move.

Grant 52

Grant Google Guide Nonprofit 52

Care2

JANUARY 15, 2009

It’s a time suck, yet we are addicted to our in-boxes -- even if it’s just to quickly scan emails to stay up to date. Headlines should be short. I had just been rereading Nick Allens "Landing Page Optimization 101" on NTEN,* and was struck by how A/B testing came up in both.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JULY 26, 2007

An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks? Need some metrics guidelines? And if youre going to spend time on social media, and you arent leveraging your email list to do so, youre doing things the hard way.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks? Need some metrics guidelines? And if youre going to spend time on social media, and you arent leveraging your email list to do so, youre doing things the hard way.

Social Network 74

Social Network ROI Social Media Network 74

sgEngage

AUGUST 23, 2023

You can amplify your website at no cost other than the time it takes to create your ads and monitor results. Resolving them can be a time suck if you’re unsure of the quickest solution. As a result, nonprofit marketers run into issues, and it can be hard to find time in your already-busy schedule to troubleshoot them.

Grant 73

Grant Google Guide Management 73

Roundtree

JANUARY 9, 2022

Donors have little time and a lot of information coming at them. There are other ways to make it personal: Share the story of one volunteer and why they invest their time in the organization. The temptation is to merely talk about headlines and numbers. Impact metrics. You don’t need to avoid those things.

Report 52

Report Metrics Headline Spam 52

Care2

FEBRUARY 3, 2008

An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks? Need some metrics guidelines? And if youre going to spend time on social media, and you arent leveraging your email list to do so, youre doing things the hard way.

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. The nonprofit will most likely not have a full-time IT or web manager staff person. It's deceptively easy though and it is important to get your program set up correctly the first time.

Screencast 50

Screencast Analytics Measure Web 50

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! Is your audience most receptive to certain headlines or promotional offers? At the end of the day marketing is all trial and error, testing and comparing. The Program Is Using Specific Metrics To Prove The Return. Do you notice a pattern?

email 89

email Marketing Strategy Fundraising 89

Nonprofits Source

SEPTEMBER 8, 2017

The average one-time email gift is $87 ! Is your audience most receptive to certain headlines or promotional offers? At the end of the day marketing is all trial and error, testing and comparing. This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics.

email 45

email Marketing Strategy Fundraising 45

Connection Cafe

AUGUST 4, 2017

I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric. Test different ask amounts with different groups.

Gift 41

Gift Online Statistics Offline 41

Nonprofits Source

MARCH 21, 2018

Often times this requires shifting through many useless articles in the hopes you’ll find one that will make an impact on your organization. Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter. The amount of time users spend watching video has increased by more than 80% year-over-year.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

AUGUST 21, 2017

Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them. To do anything right, you need the resources to set up the activities, time for testing, a plan, and people to manage it.

Gift 27

Gift Digital Online Pledge 27

Connection Cafe

DECEMBER 22, 2013

So, it’s time to get in front of this group. Use email to communicate the success and importance of donor support, and give them reason to give again next time. On the NTEN blog, Lauren Giardin says it’s time to Take Charge of Your Editorial Process as Air Traffic Control.

Story 54

Story Nonprofit Social Media Content 54