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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. Of all social media, LinkedIn is the platform best suited for employee advocacy.

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Launching a successful nonprofit communications campaign

Candid

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. Pick your favorite tool and create tasks with due dates, details, and assignments for your team.

professionals

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. These tools allow your nonprofit event organizers to monitor social media chatter about your events and connect with supporters who are talking about it.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Your open rate is, of course, one of the most important metrics you’ll want to track. Subject Line: Your subject line determines if your email gets opened or not.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. And while that may sound simple in practice, you need the right tools and the right plan.

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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

This means an increased scrutiny of all the thank-you emails that get sent out automatically by your marketing platforms. Beyond the thank-you email is your welcome series, which is a key engagement tool and often one of the most read series of emails. Write less lengthy copy and better headlines. Image : denizya / Shutterstock.

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