Museum 2.0

OCTOBER 30, 2013

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." How can we assess the success of our social bridging efforts, and what can we learn from those measurements to improve our practice? You can measure the change in that comfort before and after the research activity.

Measure 47

Measure Arts People Museum 47

Eric Jacobsen Blog

FEBRUARY 24, 2015

CEOs who communicate often and well inside their organizations have better reputations – and that leads directly to better business results," explains David. They’ve also got more engaged employees – another strong, measurable driver of positive financial outcomes."

International 40

International Communication Headline Leadership 40

Eric Jacobsen Blog

MAY 16, 2014

CEOs who communicate often and well inside their organizations have better reputations – and that leads directly to better business results," explains David. They’ve also got more engaged employees – another strong, measurable driver of positive financial outcomes."

Communication 44

Communication Headline Leadership International 44

Eric Jacobsen Blog

OCTOBER 27, 2013

CEOs who communicate often and well inside their organizations have better reputations – and that leads directly to better business results," explains David. They’ve also got more engaged employees – another strong, measurable driver of positive financial outcomes."

International 48

International Communication Headline Leadership 48

Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. What was the very first social media tool your organization utilized, and when? Which has helped your organization the most and how? Name: Carol Baskin. Title: CEO. Website: BigCatRescue.org.

Social Media 241

Social Media Interview Examples Media 241

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. To do this, they – naturally – taught three dogs how to drive.

Examples 108

Examples Profit Content New Zealand 108

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

The results of two new research studies about nonprofits and adoption of social media were released this week. Here's the topline results: There is extensive experimentation with social media in the nonprofit sector, but only half (51%) surveyed are active users. Demonstrate their unique impact to underscore relevance to advocates.

Social Media 95

Social Media Adopt Survey Media 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. ” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. The art of writing good teaser headlines is critical to getting more interaction. View more presentations from Beth Kanter.

Facebook 114

Facebook Change Profile Impact 114

Beth's Blog: How Nonprofits Can Use Social Media

JULY 27, 2015

The first day focused on networks and strategic use of social media along with some practical skills in content creation and measurement. We used the resulting brainstorm as the basis for exercises in writing headlines and creating visual content, two of the most important content creation skills for social media staff.

Reflection 50

Reflection Network South America Mexico 50

Nonprofits Source

NOVEMBER 3, 2017

How to measure and track digital marketing success. For example, Place use to be limited to a physical storefront and the value of its location measured in foot traffic. So how do you get those first page results? increase in online donations made to nonprofit organizations with signs of higher than predicted growth in 2017.

Beginner 91

Beginner Digital Marketing Guide 91

Connection Cafe

AUGUST 1, 2018

The recent news about Facebook’s use of personal information, even though it did not involve credit card data, still created headlines around the globe. A right to online data privacy is something many users now feel they are owed and have begun to expect from the organizations they do business with. One such revision, v.

Websites 25

Websites Data Paypal Blackbaud 25

Connection Cafe

NOVEMBER 17, 2017

In this article, I’ll define each of these measurements, review what impacts them, and share some easy math tips that are guaranteed to make you smarter than most of the people around you who might be sticking their noses into your email performance data. We all know those organizations that send far too many emails. That’s right.

email 32

email Rate Test Spam 32

sgEngage

NOVEMBER 30, 2023

Most organizations fall into one of three cloud mindsets,” said Kelley Hecht, team lead for nonprofit industry advisors at Amazon Web Services (AWS), which commissioned an innovation study about the state of nonprofit cloud technology adoption. Where does your organization currently stand in its approach to technology and innovation?

Nonprofit 103

Nonprofit Adopt Chart Press 103

NTEN

APRIL 28, 2010

These days, big data breach headlines are becoming almost blasé. Many privacy experts argue that the recent decline in reported data breaches ( 498 in 2009 versus 657 in 2008 (PDF)) is not due to an improvement in data security practices, but rather that fewer organizations are publicly reporting such breaches. " you may ask.

Data 93

Data Question Poll PDF 93

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

" I would appreciate any suggestions, improvements, pointers to other resources or if your organization has a story to tell about web analytics. Web Analytics As Simple Gifts To Measure Mission 3. To show a practical example of how Google Analytics is used by a nonprofit organization. Possible Working Titles: 1.

Screencast 50

Screencast Analytics Measure Web 50

BoardAssist

DECEMBER 15, 2014

Creating a mailing packet that brings results. Focus more on your donor and what he or she wants to accomplish than on your organization. Don’t solicit any donors until you have shown them what results you have accomplished with their first gift. Always make it about the donor – not about your organization.

Mail 61

Mail Money Raise Tips 61

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. The CRM is the single source of truth for the organization, tracking all engagement for each donor.

Marketing 197

Marketing Fundraising Test Nonprofit 197

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

Readers from nonprofits who wanted to a chance to win a copy of the book had to leave a comment saying how they were using Twitter and how they hoped to improve their results. Here's my shot at the answers: How is your organization currently using Twitter? How are you measuring success?

Twitter 50

Twitter Cleveland Tips Search 50

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52

Grant Google Guide Headline 52

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofit Tech for Good

MAY 18, 2020

What’s more, every 501(c)(3) nonprofit – other than hospitals, schools, and government organizations – is eligible for the Google Grant. These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. Example Use Cases: Google Grant Case Studies.

Google 335

Google Grant Guide Adopt 335

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Crowdsourcing is defined broadly as: The process of organizing many people to participate in a joint project, often in small ways. The results are greater than an individual or organization could accomplish alone. How do you measure the impact of the crowd here?

Measure 96

Measure Fund Impact Minnesota 96

CauseVox

MAY 11, 2021

Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). Anti-sex-trafficking organization Amirah Inc. To determine what to measure, we need a combination of “vanity metrics” and goal-specific metrics.

Social Media 101

Social Media Community Build Media 101

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. ’ Your ad for holiday cards appears in the person’s search results, perfectly matching their expressed interest. . 2) It’s one of the easiest grants to get.

Google 248

Google Grant Profit Adwords 248

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

If you are the Internet marketing person or responsible for your organization's web strategy, how does this impact your strategy? While some headlines might proclaim that Open Source is meaningless in the nonprofit sector, the issues as Holly Ross of NTEN says, "The question isn't really about open source, but about openness.

Director 50

Director Open Social Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Rolling your own social network wrapped with your organization's branding, data, and integrated into an organizational site will provide more control. First, neither site has all the custom features, branding, or data integration that many organizations want. What do you think? Jon Stahl has a live blog post of remarks by the speakers.

Social Network 50

Social Network Nptech Tag Network 50

Nonprofits Source

SEPTEMBER 8, 2017

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. It’s one of the easiest and most direct ways to measure digital investments. Or how about measuring the impact of brand awareness? Or how about measuring the impact of brand awareness?

email 89

email Marketing Strategy Fundraising 89

Greater Giving

NOVEMBER 9, 2023

However, they’re met with a generic homepage that looks like it could belong to any organization. They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Givinga

DECEMBER 11, 2018

In 1970, economist Milton Friedman famously used his New York Times article’s headline to quip that a business’s only social responsibility was to increase its profits.¹. They’re necessary, but don’t drive business results. Corporate Philanthropy Drives Business Results. Is Your CR Program Actually Achieving Results?

Philanthropy 45

Philanthropy Platform Business ROI 45

Whole Whale

JULY 8, 2024

Text : Headline approx. In order to determine what digital ad type and size works best for your organization, you’ll need to test, measure your results in Google Analytics , and iterate. Video Ad Video aspect ratio : 16:9 (854 x 480) or 4:3 (640 x 480). Video file size : Up to 50MB. Now go forth and test!

Digital 52

Digital Ratio Guide Files 52

Nonprofits Source

MARCH 21, 2018

Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same). Often times this requires shifting through many useless articles in the hopes you’ll find one that will make an impact on your organization. Social Media Marketing Statistics. What We Can Learn.

Social Media 109

Social Media Resource Marketing Media 109

Nonprofits Source

SEPTEMBER 8, 2017

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. It’s one of the easiest and most direct ways to measure digital investments. Or how about measuring the impact of brand awareness? Or how about measuring the impact of brand awareness?

email 45

email Marketing Strategy Fundraising 45

Nonprofits Source

FEBRUARY 25, 2017

How content marketing impacts search ranking results (and why that matters). How to measure data to influence your marketing decisions i. But I also blame the substanceless blogs showing off the “ amazing ” results of inbound marketing. “ How to convince leadership to make long-term investments.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2013

That headline isn’t a lawyer joke. ” This can have a chilling effect on an organization’s social media strategy to say the least. It runs counter to the “ networked mindset ” that is so important to being a networked nonprofit and building networks and movements. Flicker Photo By Mike Willis.

Social Media 118

Social Media Media Social Policy 118

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Last week, I was honored to deliver the lunch keynote at the 2014 TechNow Conference in Pittsburgh, PA organized by The Bayer Center for Nonprofit Management at Robert Morris University. (My To reap all benefits of crowd funding for your organization, you need a strategy. What metrics will you use to measure success? Objective.

Fund 132

Fund Campaign Practice Giving 132