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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

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Free E-Book: NetworkforGood Giving Day Planning Guide

Beth's Blog: How Nonprofits Can Use Social Media

” All good nonprofit strategists know that you have to begin with setting measurable goals. Create Once, Publish Everywhere: This tip is a nod to the need to use multiple channels – email, web site, offline, mobile and social. Number of donors. Number of new donors. Number of volunteers (if you are including an activity).

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Should My Nonprofit Use AI? Ultimate AI FAQ for Nonprofits

Whole Whale

The current iteration of the AI boom, which went mainstream in 2020 and exploded toward the end of 2022, will revolutionize the internet, digital communication, and offline activities in ways we may not even realize. Yes, using tools that leverage perplexity measures are able to calculate the randomness of text.

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Master These Email Marketing Strategies For Fundraising Success: Nonprofit Link Roundup

Nonprofits Source

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. It’s one of the easiest and most direct ways to measure digital investments. Do you notice a pattern?

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Master These Email Marketing Strategies For Fundraising Success

Nonprofits Source

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. It’s one of the easiest and most direct ways to measure digital investments. Do you notice a pattern?

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5 Facts About Online Average Gift Size

Connection Cafe

It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. I have a confession to make.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

72% of Pinners use Pinterest to decide what to buy offline. You don’t just have to send newsletters, or witty headlines to get your message across. Measure and track results. Reporting and measurement plans. Pinterest was used by 28% of all adult internet users last year. DOWNLOAD TEMPLATE. DOWNLOAD TEMPLATE.