Headline Measure Metrics Tools 
Candid
MAY 10, 2023
Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Pick your favorite tool and create tasks with due dates, details, and assignments for your team.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” Source: grist.
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Whole Whale
SEPTEMBER 8, 2023
Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
Eric Jacobsen Blog
FEBRUARY 14, 2011
Here are eight tips for leaders new to blogging or for leaders who want to ensure their company's Blog is the most effective it can be: Use keywords for your business in your Blog posting headlines. Use free metrics and analytical tools to measure which of your postings are best read and shared.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 11, 2012
Measure Networked Nonprofit. The art of writing good teaser headlines is critical to getting more interaction. Once you have the discipline in place of setting up an editorial calendar, measuring it, and generating insights about what resonates with your audience, you might wonder – what’s next?
Care2
MAY 4, 2010
Researchers found that the majority of topics discussed on Twitter were headline news (54 percent) and that "only 22 percent of 'follows' where one person chooses to include another's tweets on their page, were reciprocal. Spreadsheet Aerobics: Actionable Measurement for Social Media. Read the full article. New Fans.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 27, 2007
Web Analytics As Simple Gifts To Measure Mission 3. Scope: This screencast will demystify web analytics and use Author and Analytics Evangelist Avinash Kaushik's mantra of simplicity to illustrate some of the useful features and reports in Google Analytics , a free but powerful web analytics software tool. Learning Goals.
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