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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time!

Metrics 100
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Launching a successful nonprofit communications campaign

Candid

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ).

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The editorial team, particularly the writers, use real-time monitoring, which is described as “crack.”

Measure 98
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Use time-limited offers to create urgency. Personal stories, donor benefits, time sensitivity? The metrics showed the ads were not effectively driving growth.

Lesson 59
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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. This is increasingly important now, at a time when companies are being challenged to make tough choices and corporate social responsibility is top of mind. Take CVS Health.

Companies 105
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A Tale of Two Nonprofit and Social Media Adoption Surveys

Beth's Blog: How Nonprofits Can Use Social Media

Measure social media with key metrics for visibility, engagement and advocacy . The headline is: Social Network and Mid-Size Nonprofits: What's The Use? It takes time to get results, like anything else. This takes time and social media for nonprofits is still in its infancy. There are no silver bullets.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

Measure Networked Nonprofit. ” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. The art of writing good teaser headlines is critical to getting more interaction. View more presentations from Beth Kanter.

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