Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Survey existing donors on what compelled them to support you before. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.
Let's personalize your content