Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

This is twice the rate of Caucasians and even within the tweeting Latino community there is a breadth of diversity in terms of race, socioeconomic background, immigration status and English-language capabilities. What struck us about this conversation was that a MomsRising story on how ACA would help Latinos was the No.

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Get Fully Funded

JUNE 11, 2023

8 Keys to Writing the Perfect Fundraising Letter Your fundraising letter must quickly grab the reader’s attention, tell a story , and ask for a gift. This means you need to use strategically-chosen photos, images, and headlines so that the skimming reader can get the gist of your letter even if they don’t read the whole thing.

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Get Fully Funded

AUGUST 1, 2022

If you write too formally, write in 3 rd person, or write about how great your nonprofit is using ego-centric language, it doesn’t feel connecting at all. Set her heart on fire with stories of real lives and real change – it’s what she wants to know after giving. ONE Success story. Lots of stats and facts. Cheap cause marketing.

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Nonprofits Source

OCTOBER 11, 2017

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. A good framework to follow, especially if you want to show the impact your nonprofit makes , goes something like this: Give an example of a success story by highlighting results. Write A Headline That People Want To Click.

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Get Fully Funded

FEBRUARY 9, 2021

By telling the right stories in the right way, you can lure visitors to your donation page and inspire them to give. Something in the photos and the language on the page pulled me in and made me care. To get this reaction from more visitors to your site, you first need to tell the right stories in the right way.

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Candid

MAY 10, 2023

Add to the story by explaining your organization’s unique solution for addressing the problem, including how your nonprofit’s work will drive impact. For example, on social media you’ll want to modify your language to be simple yet engaging to encourage sharing. Define the problem. Outline the solution. Explain the next steps.

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Greater Giving

MARCH 25, 2024

Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.) Incorporate Storytelling There’s no doubt that stories are powerful and evocative—we have plenty of books, movies, and TV shows as proof of that.

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Tech Soup

SEPTEMBER 7, 2017

We are surrounded by stories: our own story, the stories of our families and friends, and the stories of the work we do every day. These stories simply exist in our minds until we add language and share them with others. And, as we all know, a story you share with others has the power to change the world.

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sgEngage

JANUARY 26, 2024

2023 was a year that saw tremendous ESG backlash in the headlines. For many , this led to changes in terminology and language used to describe the work. The adage of “what gets measured gets done” is often true but I would argue that what is equally true is what stories get shared inspire action.

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sgEngage

AUGUST 23, 2023

Long story short, driving sufficient traffic and clicks with Google Ads is essential for boosting brand exposure and your advertising efforts’ ROI. Capture attention with your headlines. Then, use the description to highlight your nonprofit’s story and the impact of supporting your work. A single CTA.

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NonProfit Hub

FEBRUARY 11, 2021

Tell stories of the impact of their gift. Then share stories illustrating the impact their gift is creating. Share impact stories and ensure the donate button is easy to find. Regular e-newsletters are a great way to share stories. Continue to tell stories of the impact of their gifts and use the word “you” .

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Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Tell your story with a sense of urgency to motivate immediate action. Tap Into the Power of Storytelling.

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Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. Chat-GPT is a generative large language model.

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Neon CRM

JUNE 6, 2023

Compile Stories Into Impactful Newsletters A collection of your blog posts—centered around the same subject—can be compiled into an email newsletter that you send to your supporters. Read Ruby’s story. You’ll notice that the language of Ruby’s summary has been tweaked slightly. See what they’re doing now.

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See3

OCTOBER 3, 2014

Upworthy headlines are a good source of inspiration.) In your video description, consider telling people a story instead of describing what’s happening in the video. By uploading transcripts of your video in both languages, your video will start appearing in English and Spanish YouTube searches.

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Whole Whale

NOVEMBER 12, 2023

They also tailored the language of the body text to focus on supporters versus the organization itself: “You blocked the Muslim ban. The campaign ended with a call for users to share their activism stories , bringing traffic back to the ACLU site. The ACLU recently marked the one-year anniversary of the 2016 U.S.

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Greater Giving

NOVEMBER 9, 2023

Showcase your mission statement as a sub-headline beneath your nonprofit’s name to grab your visitors’ attention and let them know what your organization is about right off the bat. Your nonprofit can also share stories of beneficiaries you’ve helped to make your cause even more compelling and inspire action.

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See3

NOVEMBER 4, 2008

Use language to create a sense of community and your content will feel more personal. Use your organization’s stories to bring people in, and then connect it to an “ask&#. Don’t assume your readers are up-to-speed on all of the issues you tackle. Link to video. Don’t live in a bubble.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

" I would appreciate any suggestions, improvements, pointers to other resources or if your organization has a story to tell about web analytics. Show example of Idealist tracking the different language versions and geographic distribution. I also keep fairly good track of the languages of visitors of our site.

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Connection Cafe

DECEMBER 1, 2017

When visitors reach your landing page there are certain things they must see in order to be prompted to give you their email address: The headline on your landing page should match the ad or post it’s linked to, otherwise people will be confused as to why they’ve reached that page in the first place. Give me access.

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Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. If your goal is larger than what your team can process quickly, have a plan for promotional and stewardship language that is not dependent on announcing totals.

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DNL OmniMedia

OCTOBER 22, 2020

Every nonprofit site should include the organization’s mission statement somewhere, and Mustard Seed’s Mission and Vision page does a great job of articulating their purpose using short paragraphs and to-the-point language. Every corner of the site tells their story with photos of real students and educators engaging with their programming.

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Bloomerang

FEBRUARY 1, 2022

And the headline was that this $471 billion was a new record for charitable giving in the United States. And then the bottom left box, the easiest way to do this, and it’s also the most compelling way to do this is to share your personal story. And so I would think about your own personal story, why are you here?

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M+R

JUNE 7, 2023

Whose stories need to be told? Where could those stories make the most difference? What is our ideal headline? Who are the people on the ground already doing the work on this issue, and how can we uplift their stories and expertise? Which resources do we need to share the stories of non-English speakers?

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Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. What you can learn : Create a cohesive story about what GivingTuesday campaign donations will fund. Encouragement and Positivity: Some subject lines used encouraging and positive language to motivate potential donors.

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Nonprofits Source

AUGUST 31, 2022

Whether you’re educating them about your mission, sharing success stories, or urging them to donate, having a central hub for information and resources is essential. Consider this type of web design for your nonprofit if: Your organization is relatively young and doesn’t have many resources or stories to share yet.

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