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We wanted to be ambitious, be audacious, and grab headlines. Today, the United States is in the midst of the largest intergenerational transfer of wealth in its history. MacArthur Foundation and I established Lever for Change five years ago, we didn’t use any complex formula in setting our goal of mobilizing $1 billion by 2023.
fans and followers, tailoring messaging to be platform-appropriate, and using images and eye-catching headlines to make sure our messages are seen and read. possible solutions to the problem of intergenerational poverty. We are also starting to hone in on the nexus between social media and face-to-face advocacy.
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