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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

So, utilize all that great information in your database to deliver the right email message to the right audience. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph).

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. You’ll put your contact information, social media links, and, of course, your unsubscribe button. Subject Line: Your subject line determines if your email gets opened or not.

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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

It’s the amount of money you expect a donor to contribute over the course of their life with you, and it’s an important metric to keep track of because it helps you understand how to keep your donors engaged and how to get them to give more. You can’t help but notice the negative headlines this year.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Educating the Public and Advocating about issues and informing the public about issue areas.

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Content Ideas for Nonprofits That Make Your Blogs Go Further

Neon CRM

With a well written blog, you have the components necessary for newsletters, social media posts, paid advertising, and more! Compile Stories Into Impactful Newsletters A collection of your blog posts—centered around the same subject—can be compiled into an email newsletter that you send to your supporters.

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Quick Troubleshooting Guide for Google Ad Grant Management

sgEngage

Problem 1: Receiving Minimal Traffic or Low Clicks Site traffic and ad clicks are two of your most vital metrics. Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. That way, you can keep everything running smoothly. Make your call to action clear.

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