Remove Headline Remove Info Remove Test Remove Track
article thumbnail

Nonprofit Email: The Rules of Engagement

Pamela Grow

Steer clear of info@ABC.org. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. Your open rate is, of course, one of the most important metrics you’ll want to track. Something like this.

email 52
article thumbnail

Best Tips to Rock your Online Presence

Care2

How do think your target audiences will prefer to get info for this initiative? Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Art of Increasing Online Donations for Nonprofits

NonProfit Hub

Look for a platform that is easy to install and use, accepts recurring donations and provides space for donor info. These options will help you increase your revenue by allowing you to track information about your donors, encouraging them to return and donate again while making the process quick and easy.

article thumbnail

A/B Split Testing 101: Tools and Tips for WordPress Site Optimization

Byte Technology

One great way is to initiate A/B split testing. For many dedicated website designers, the be-all-end-all program for testing a site is Google Analytics (formerly known as Google Website Optimizer), a tool that (many people don’t know) also contains an A/B split testing capability.

WordPress 100
article thumbnail

10 Fast Tips to Boost E-newsletter Performance

Care2

Gather demographic info if you don’t already have it. Headlines should be short. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. Many e-newsletters are too long and not well organized.

article thumbnail

10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Gather demographic info if you don’t already have it. Headlines should be short.

article thumbnail

Quick Troubleshooting Guide for Google Ad Grant Management

sgEngage

Capture attention with your headlines. Provide additional info and encourage clicks with ad extensions. Luckily, Google offers a feature that will cycle through headlines and descriptions. You can even test out different placement, colors, and font sizes to make your CTAs stand out. Incorrectly Set-Up Conversion Tracking.

Grant 73