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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Steer clear of info@ABC.org. billion by 2025.

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Best Tips to Rock your Online Presence

Care2

How do think your target audiences will prefer to get info for this initiative? Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

Full contact info. Lots of stats and facts. Use headlines to let the reader know what to expect in each section. And that’s why we recommend you send yourself a test newsletter to make sure it’s pristine before you send it to your donors. Social media links. Don’t let a story go on and on. Good images.