Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. Steer clear of info@ABC.org.

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email Rate Social Media ROI 52

Care2

AUGUST 22, 2013

How do think your target audiences will prefer to get info for this initiative? Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

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Online Tips Calendar Test 71

Care2

JANUARY 14, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Gather demographic info if you don’t already have it. Headlines should be short.

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Newsletter Tips gMail Headline 51

Care2

JANUARY 15, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Gather demographic info if you don’t already have it. Headlines should be short.

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Newsletter Social Media Advocacy Tips 51

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Full contact info. You’ll see your engagement rate drop and unsubscribe rate climb. Use headlines to let the reader know what to expect in each section. Good images.

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sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Provide additional info and encourage clicks with ad extensions. Creating high-quality ads will improve your click-through rate (CTR) substantially. Luckily, Google offers a feature that will cycle through headlines and descriptions. Ad extensions.

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