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The psychology of influence: How to create value for unknown products

The Next Web

We talk to executives from successful, young startups to see how they’ve been able to influence potential customers to take the plunge. Write a headline with the minimum number of words to convey the one promise you have and tap into something people care about,” Butterfield says. For us, that headline was, ‘Be Less Busy.’”.

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How Just Stop Oil harnessed emotions to ignite public concern for climate change

Fast Company Tech

Many will read the groups legacy through the lens of public hostility: the frustration caused, the angry headlines, the outrage at its tactics. Photo: Kristian Buus/In Pictures/Getty Images] Through my own research on climate activism , I have studied how environmental protest influences policy, corporate behaviour and financial markets.

Public 96
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The NPT’s Dozen Top Stories of 2024

The NonProfit Times

It was refreshing to see not one of the stories used the word Covid in the headline. Technology, regulation, fundraising and the people who power the nonprofit sector were the hottest topics online at The NonProfit Times during 2024. 3URhZuU ** NPTs The Best Nonprofits To Work For bit.ly/3Q1bNOB

Story 52
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Elon Musk is named Time's person of the year, but not everyone is pleased

TechSpot

Time acknowledges that whatever your opinion of Musk, he certainly makes headlines, be it for his influence on the price of crypto, tweeting views on controversial subjects, or the several companies he oversees.

Headline 119
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To Get Close to Members, Follow MarTech Trends

.orgSource

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Exert Influence Influencers aren’t just for Instagram anymore.

Trend 221
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News Media: Take Responsibility for Your Influence

Have Fun - Do Good

Browsing the headlines on The New York Times , CNN , USA Today , and Google News'' sites is one long litany of horror: Murder. It''s time for the news media to take responsibility for its profound influence as the storyteller of our time. I''m tired of the news. Selfishness. Fighting in Congress. Natural disasters. Photo by cloudzilla.

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How to create a sustainable social media strategy for your startup

The Next Web

Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers. Target influencers. Strategy Adopted: Connecting with Middle Influencers. Once you have identified your audience, locating them is the next step.