Pamela Grow

DECEMBER 14, 2023

In this guide, we’ll highlight the following tips to help you improve your nonprofit website’s emotional appeals: Tell compelling stories. Include images of people. Along the way, we’ll review some examples of effective emotional appeals pulled from Kanopi’s roundup of best nonprofit websites. Include images of people.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. PIH’s website has an “Our Impact” page that highlights their positive influence around the world.

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Nonprofit Tech for Good

AUGUST 21, 2020

Next, add a cover picture, company photo, headline, and description. Every nonprofit remote work posting has a unique, shareable link for social media promotion that can also be featured in your email newsletters and linked to on your website. It’s a fairly straightforward process. Step Two: Post volunteer projects.

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TechImpact

DECEMBER 16, 2013

Image courtesy of Vudu Marketing. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. Google and other major search engines “crawl” through websites in order to determine what they are, and what they’re offering. Have other tips you’d like to share?

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Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Do you have content on your website that speaks to those topics? .

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Bloomerang

JUNE 21, 2024

For example: Ask it to write a newsletter article; email headline; Ask for a draft of an agenda for your event; Ask it to identify speakers You’ll see ways to blend the technology into your workflow. Ask it where it would insert images. AI-generated images? Pick one to three tools to go deep into; practice. AI is here to stay.

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DNL OmniMedia

OCTOBER 22, 2020

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. Let’s walk through a selection of unique nonprofit websites that not only incorporate these elements but go above and beyond to impress visitors and inspire donations: Interlochen Center for the Arts.

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Nonprofits Source

OCTOBER 11, 2017

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. Your headline is the first thing people see when your article pops into their social feeds, inbox or however else it’s found. Use Emotion As A Call To Action.

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Candid

FEBRUARY 23, 2023

To make a positive first impression for visitors who land on your website, seek to introduce your nonprofit by highlighting its mission-driven work and tangible impacts in the community. To optimize the visitor experience navigating your website, keep the following best practices in mind: Develop a navigation menu.

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The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

Improving your website donation pages is the single best way to raise more money during the year-end giving season. Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. What can I do here?

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Nonprofit Tech for Good

JULY 4, 2021

For example, you could auction items online, face-to-face, or a mix of both, using an event website or a handy mobile auction tool guests can access from the ballroom or their living room. Connect your mission to headlines donors care about. Investing in social media is a safe bet. It pays to pay attention.

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Media Cause

JANUARY 18, 2022

website visitors, converting leads, etc.) Similar to the visually appealing and highly adaptive Responsive Display Ads, Google Discovery Ads use a combination of headlines, descriptions, and branded imagery to render natively across Google properties. This versatility helps your ads fit unobtrusively into the user’s daily routine. .

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Classy

APRIL 5, 2021

Once the campaign is created, it can run on your website indefinitely, reducing your team’s workload while also giving your supporters a variety of ways to get involved. Elevate the visual appeal of the donate button on your website. Link the main donate button in your website header directly to your donation page.

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Byte Technology

FEBRUARY 16, 2017

Well, thankfully there are some great plugins that can take a lot of the angst and guesswork out of personal website marketing. Title Experiments Free is the ultimate A/B split testing plugin specifically for understanding what titles and headlines are getting the most attention and driving the most traffic to your site.

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Byte Technology

FEBRUARY 21, 2017

Doing A/B split testing is an absolutely ideal way to gauge your user base and basically see what makes them tick—what landing pages really garner attention; what headlines encourage them towards further exploration; and even what colors on your pages seem to be the most attractive and compelling.

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Tech Soup

APRIL 14, 2015

This post will offer five "tricks" to improve your website's visibility in organic search (Google, Bing, and other search engines' results). They look at key elements of a website (more on those later) and index them in a giant database. Tip 3: Label Website Pages Correctly. Don't have a website person?

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Greater Giving

NOVEMBER 9, 2023

Picture this: A prospective supporter arrives on your nonprofit’s website hoping to learn more about your cause. They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference.

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NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. What happens, though, when visitors arrive at your website? With so much emphasis on getting visitors to your website, do you know what motivates them to take that final step? Does the color of the “Register Now” image matter? Are you sure?

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EveryAction

SEPTEMBER 20, 2016

Once you've got your benchmarks and have chosen which goals to strive for, it's time to determine how exactly you'll measure your success in each area: engagement, awareness, website visits, and conversion. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Goal: Engagement Metric: Overall Engagement Rate.

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The Fundraising Authority

MAY 8, 2021

How Your Website Can Increase Your Grant’s Value Google cares if you have a usable website, so make sure it is up to par before applying. This means a lot more clicks on your ads and more visitors to your website. Do you have a strong logo and some images on every page? But I think it makes sense.

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NonProfit Hub

NOVEMBER 3, 2022

But one thing that tends to fall through the cracks amidst all the hoopla surrounding this last quarter is your website, more importantly, your donation landing pages. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. Have you looked at it lately?

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Whole Whale

NOVEMBER 12, 2023

It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. The result looks like an infographic for the company’s year in data with a link to its website for more highlights, including what their most popular email was for the year. it reads at the top.

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Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Decrease image sizes to promote faster load times. Try It on Classy . Trim unnecessary text .

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The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

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Tech Soup

JUNE 20, 2016

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page may be letting you down. Start with a Strong Headline. Display Powerful Images.

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Tech Soup

NOVEMBER 15, 2016

You can benefit by improving the online donation pages that are connected to your website and your email appeals. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. Display Powerful Images.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Social proof is particularly powerful when famous people are setting the example.

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Tech Soup

NOVEMBER 12, 2015

As the year-end giving season approaches, nonprofits can benefit by improving their website donation pages. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. Feature a Clear Call-to-Action Headline.

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Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Your website must follow Google’s website policy. Have established websites.

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Museum 2.0

NOVEMBER 16, 2011

When I started at The Museum of Art & History (MAH) in May, one of my priorities was redesigning our website. I hope everyone who reads this hires you to redesign their websites. We treated the whole redesign process, and the website work going forward, as wholly iterative and incremental. Thank you, Marty.

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See3

MARCH 3, 2010

It’s really the fine details that matter most when it comes to website design: the balance of text and images on a page, the user experience after submitting a form, how linkable text appears throughout the site. It’s important. It’s important. But the good news is you can control how all these things appear.

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Classy

MAY 25, 2021

Your nonprofit donation page should serve as a natural extension of your website. On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note.

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Connection Cafe

APRIL 1, 2014

What makes a great nonprofit website? Think about it – why do all that hard work to drive traffic to your nonprofit’s website, only to have your visitors leave because they found it difficult to navigate or filled with irrelevant content? Website abandonment is counterproductive to the work you’re trying to do. But imagine this.

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Neon CRM

JULY 14, 2023

Ideally, you’ll have a section on your website dedicated to this. Visuals: Also include images that journalists can use in their pieces about your organization, like logos, key personnel photos, and event pictures. Headline: Create a clear, compelling headline that covers the most important aspect of your message.

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Care2

JUNE 25, 2009

For example, you could identify the headline, image, and promo text as parts of your page you'd like to improve, and try out three different versions of each one. Website Optimizer would then show users different combinations of those versions (let's say, Headline #2, Image #3, and Promo Text #1) to see what users respond to best.

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Nonprofits Source

NOVEMBER 3, 2017

But along came the internet and e-commerce, which forced the traditional definition to evolve and include website properties. Just as physical stores fight for prime real estate in heavy foot trafficked areas, so do websites to gain search impressions and clicks. Image Alt Tag. So how do you get those first page results?

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NonProfit Hub

AUGUST 12, 2021

Getting website visitors to come to your nonprofit’s donation page is one thing—but getting them to donate is another thing entirely. One of the most common donation page mistakes is assuming that the website visitor has already decided to donate. No images, logos, testimonials, statistics, or other supporting elements?

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