The NonProfit Times

JUNE 19, 2024

The experience of trauma is triggered daily by social isolation and bad news, such as: * The number of new coronavirus cases and deaths reported across the headlines; * The rise in domestic violence incidence reporting due to required stay-at-home orders (Taub, 2020); * Limited community resources and hungry families (DeParle, 2020).

Learning 96

Learning Nonprofit Michigan United States 96

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. What can I do here?

Donation 56

Donation Headline Fundraising Images 56

Byte Technology

FEBRUARY 16, 2017

and track analytics and initiate A/B split testing to really leverage your marketing efforts. Title Experiments Free is the ultimate A/B split testing plugin specifically for understanding what titles and headlines are getting the most attention and driving the most traffic to your site.

Plugin 100

Plugin WordPress Marketing FAQ 100

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

Bloomerang

OCTOBER 4, 2021

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. There are no images to tell a story explaining why they’re sending this appeal.

Question 143

Question Donor Test Student 143

EveryAction

SEPTEMBER 20, 2016

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for.

Metrics 100

Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines. Be visual. “If

Social Media 102

Social Media Headline Media Social 102

Pamela Grow

JUNE 28, 2023

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. Your header image: This is the graphic that appears at the top of your message. It gives extra insight into what’s inside. It depends.

email 52

email Rate Social Media ROI 52

Whole Whale

NOVEMBER 12, 2023

It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. Email marketing, design, and testing tool Litmus played to its strengths with its year-end email in 2016. You open the envelope and the single sheet of green paper that was clearly at the end of an ink cartridge.

Sound 52

Sound Review Organization Hints 52

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. We're now planning to expand this to the rest of our emails.

Rate 52

Rate Newsletter Adobe Headline 52

Nonprofits Source

JANUARY 23, 2023

Test out different ad extensions to determine what drives results for your ads. 5) Test different headlines and descriptions with RSAs. If you’ve spent any time in the realm of nonprofit marketing, you’ve likely heard of A/B testing, also known as split testing. It works the other way, too!

Grant 52

Grant Google Guide Headline 52

Classy

JUNE 16, 2021

Explain the process step by step and have someone who has never done it before test your instructions to make sure they’re easy to follow. In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline.

Fundraising 94

Fundraising Haiti Instruction Instructional 94

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Within the headlines, paragraph text, labels, and buttons on your donation page, are you: Explaining what you do and why this donation matters?

Donation 92

Donation Question Effective Test 92

Judi Sohn

JUNE 1, 2009

It took a while, but I finally have a template that seems to be working well for us: I’ve tested the template in Outlook (2003 and 2007), Gmail, AOL, Yahoo and Apple Mail and it looks just like the screen shot above, or close enough. Automatically insert images with absolute links, uploading as needed ( [link] instead of./images/location).

email 100

email Template Test Convio 100

Classy

MAY 25, 2021

Be sure to test and experiment to continually improve your conversions. . On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note.

Donation 67

Donation Tips Rate Mobile 67

The Fundraising Authority

MAY 8, 2021

Do you have a strong logo and some images on every page? Format Format - Google offers three formats - text ads, video ads, and images (called 'badges'). We recommend selecting a lower limit as you'll need to leave some budget for testing. Do you have Google Analytics Installed? Does your site use HTTPS encryption?

Grant 152

Grant Google Search Application 152

Get Fully Funded

MARCH 14, 2022

Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Test every page of your website and make sure it displays correctly on a phone. Trustworthy?

Profit 124

Profit Websites Build Work 124

Nonprofits Source

NOVEMBER 3, 2017

Image Alt Tag. As it turns out, relevant images get 94% more views than content without images. This is because people process images 60,000 faster than they do words, making it easier to understand and retain information. Add your keyword to an image alt tag. Instead, they rely on image alt tags to index them.

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Beginner Digital Marketing Guide 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience. But I also love animals. If not, do that first.

Facebook 114

Facebook Change Profile Impact 114

Get Fully Funded

AUGUST 1, 2022

Use headlines to let the reader know what to expect in each section. Good images. The right image can boost readability, keep the donor reading, and create an emotional connection that fuels the donor’s passion for your cause. Break long pieces of text into smaller sections with just a few sentences at the most in each section.

Newsletter 124

Newsletter email Create Template 124

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Websites 38

Websites Headline Strategy Test 38

Care2

AUGUST 22, 2013

Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.),

Online 71

Online Tips Calendar Test 71

Bloomerang

AUGUST 28, 2021

I’ve tested it. Test, test, test. Test everything in your email. Test every link in your donation form. Test every link on your path to your donation form on your website. You’re going to start writing everything and testing it and scheduling it in October. . So humor me.

Video 81

Video Fundraising Guide Test 81

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2007

Never use images for important content like headlines, links and any calls to action. Test your design in a preview pane, full screen and with images turned on and off before you send it. Send a test message to a free e-mail account to see what it looks like. Additions: 7. Check the spam score report.

Design 50

Design email gMail Headline 50

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Within the headlines, paragraph text, labels, and buttons on your donation page, are you: Explaining what you do and why this donation matters?

Donation 41

Donation Question Effective Test 41

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Site 28

Site Headline Strategy Test 28

Connection Cafe

APRIL 2, 2014

Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. We like to post the final images online so the team can see how the pages will look in the context of a web browser. Usability Tests. Methodology. Deliverables. What’s Next. Introduction. Card Sorts.

Design 34

Design Process Web Photography 34

Connection Cafe

APRIL 1, 2014

At the very minimum, try this technique on your existing homepage as a litmus test to see how you’re doing at present. The “what” and “results” phases are called out in text, and the additional content is hidden behind images with attention grabbing “orange plus” links.

Google 54

Google Websites Nonprofit Blackbaud 54

Care2

JANUARY 14, 2009

Headlines should be short. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. Ask them what they like and dislike about your current e-newsletter. Many e-newsletters are too long and not well organized.

Newsletter 51

Newsletter Tips gMail Headline 51

NTEN

JULY 28, 2010

Refer to the scientists : There have been many website eye movement tests that analyze what attracts a viewer’s eye and where the most valuable real estate on a page is. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more.

Audience 52

Audience Method Design Question 52

Whole Whale

JULY 8, 2024

Even if you have the perfect copy and hero image, if it is horizontal when it should be vertical, your ad doesn’t have a chance. Getting the basics of image proportions is critical to the ad’s ability to maximize impact on the platform. Images with more than 20% text may see reduced delivery. 1 to 1:1 with a link.

Digital 52

Digital Ratio Guide Files 52

Nonprofit Tech for Good

DECEMBER 13, 2020

Use a variety of approaches — some slides with text only, some with a balance of images and words, some with a dominant image, and use divider slides, where appropriate, to break up the presentation. Use your headline to explain what the data reveals and what you want your viewers to know. Pacing is important for engagement.

Design 290

Design Slides Tips Online 290

Nonprofits Source

MARCH 21, 2018

You don’t just have to send newsletters, or witty headlines to get your message across. In a recent campaign Save the Children raised 4X more donations and decreased their costs by 76% by testing conversion-optimized ads. Within the AdEspresso you can: A/B test ad groups and campaigns. Downloading transparent images.

Social Media 109

Social Media Resource Marketing Media 109

Care2

JANUARY 15, 2009

Headlines should be short. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. I had just been rereading Nick Allens "Landing Page Optimization 101" on NTEN,* and was struck by how A/B testing came up in both.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Candid

AUGUST 2, 2023

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. Awareness of the critical relationship between climate change and natural disasters and that to address one means engaging with both is a crucial test for the sector.

Disaster 98

Disaster Action Change Hurricane 98

Connection Cafe

DECEMBER 22, 2013

So, start testing- the sooner you do, the sooner you can start converting new donors. Frogloop’s Allyson Kapin gives advice on how to get on your target audience’s radar by improving image content. Learn how to seek out great images here: 4 Ways to supercharge your nonprofit images to connect with your supporters.

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Story Social Media Nonprofit Content 54