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3 SEO Strategies To Increase Your Nonprofit’s Online Reach

TechImpact

Image courtesy of Vudu Marketing. Accepting donations, tracking volunteers , and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches. Have other tips you’d like to share? Keywords are important.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Search Engine Optimization. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. A word on content and AI Search for SEO tips and you’ll read a lot about creating good content that people will want to read. But you can change that.

Action 250
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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. You will want to be sure you have a typeface that works nicely as a headline and another for body text. Once you have your typefaces selected, document how to use these in your brand guidelines.

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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search. These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. How many people are searching for the topics that your organization deals with? .

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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Images should be consistent in size and resolution and should be placed in the same location on every page.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

It’s no secret that Generations Y and Z heavily rely on it, but you might be surprised to learn that more than half of Gen X is inspired to donate by a post or image they saw on social media. Connect your mission to headlines donors care about. Investing in social media is a safe bet. It pays to pay attention. So why not join them?

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