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Nonprofit Email: The Rules of Engagement

Pamela Grow

Steer clear of info@ABC.org. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. Your header image: This is the graphic that appears at the top of your message. How important is it?

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Put your contact info in the footer and on the Contact Us page. They affect how you feel.

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Best Tips to Rock your Online Presence

Care2

How do think your target audiences will prefer to get info for this initiative? Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

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A/B Split Testing 101: Tools and Tips for WordPress Site Optimization

Byte Technology

One great way is to initiate A/B split testing. For many dedicated website designers, the be-all-end-all program for testing a site is Google Analytics (formerly known as Google Website Optimizer), a tool that (many people don’t know) also contains an A/B split testing capability.

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The PREP Method of Design: Start with the Right Questions to Appeal to the Right Audience

NTEN

Refer to the scientists : There have been many website eye movement tests that analyze what attracts a viewer’s eye and where the most valuable real estate on a page is. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more.

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10 Fast Tips to Boost E-newsletter Performance

Care2

Gather demographic info if you don’t already have it. Headlines should be short. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. Survey Your List: Ask your subscribers which subject areas they are interested in reading about.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Gather demographic info if you don’t already have it. Headlines should be short. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. Survey Your List: Ask your subscribers which subject areas they are interested in reading about.