Nonprofit Tech for Good

AUGUST 21, 2020

Next, add a cover picture, company photo, headline, and description. Remember that the proper description and cover image in your nonprofit organization page and volunteer projects will help to attract attention from more volunteers. It’s a fairly straightforward process. Step Two: Post volunteer projects. 1) Free vacancy postings.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. Included is an image of Dustin on tour in Iraq, wearing an ambiguous expression and surrounded by a dusty landscape.

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Nonprofits Source

OCTOBER 11, 2017

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. Your headline is the first thing people see when your article pops into their social feeds, inbox or however else it’s found. Use Emotion As A Call To Action.

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Process Content Digital Marketing 98

Pamela Grow

DECEMBER 14, 2023

Include images of people. Adjust emotional elements like your written appeals, images, or colors to see which version of each page drives more interactions or donations. Include images of people. Images of faces tend to be much more engaging than those without. Alt: This image shows the Covenant House home page.

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Tips Storytelling Images Camera 59

Byte Technology

AUGUST 10, 2016

So choose images that are eye-catching and meld your brand or specific product into that imagery through strategic use of your logo. For instance, hitting older age groups with an intense hard-sell headline accompanied by a fast-and-loud video won’t likely get you very far. Leverage the best possible imagery you can.

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Facebook Headline Massachusetts Attention 100

Bloomerang

JUNE 21, 2024

For example: Ask it to write a newsletter article; email headline; Ask for a draft of an agenda for your event; Ask it to identify speakers You’ll see ways to blend the technology into your workflow. Ask it where it would insert images. AI-generated images? Pick one to three tools to go deep into; practice. AI is here to stay.

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Policy Podcast Images Charity 93

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. What can I do here?

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Donation Headline Fundraising Images 56

TechImpact

DECEMBER 16, 2013

Image courtesy of Vudu Marketing. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Have other tips you’d like to share?

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Online Strategy Headline Search 268

TechImpact

JULY 21, 2014

Image courtesy of Scorephoenix.org. Stock images. Nothing says “I took the easy way out” like using stock images in a newsletter. Show them how much they’re valued by using images taken of your team, from around the office, or from your last event. Come up with some snappy titles and headlines that will attract clicks.

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Newsletter email Meme Images 246

Nonprofit Tech for Good

JULY 4, 2021

It’s no secret that Generations Y and Z heavily rely on it, but you might be surprised to learn that more than half of Gen X is inspired to donate by a post or image they saw on social media. Connect your mission to headlines donors care about. Investing in social media is a safe bet. It pays to pay attention.

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Ideas Online Fundraising Social Media 351

TechImpact

JANUARY 13, 2014

Image courtesy of Inside Facebook. Each part of your posted link is highly customizable; from the image to the headline, every part can be changed to your specifications. Facebook is a powerful social outreach tool that is often under utilized. Pin to the top.

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Facebook Social Media Headline Nonprofit 180

The NonProfit Times

JUNE 19, 2024

The experience of trauma is triggered daily by social isolation and bad news, such as: * The number of new coronavirus cases and deaths reported across the headlines; * The rise in domestic violence incidence reporting due to required stay-at-home orders (Taub, 2020); * Limited community resources and hungry families (DeParle, 2020).

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Learning Nonprofit Michigan United States 96

Media Cause

JANUARY 18, 2022

Similar to the visually appealing and highly adaptive Responsive Display Ads, Google Discovery Ads use a combination of headlines, descriptions, and branded imagery to render natively across Google properties. Multi-Image Carousel Ads allow an organization to showcase multiple products, programs, and services—each with its own unique link.

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Google Digital Marketing Images 52

Byte Technology

FEBRUARY 16, 2017

Title Experiments Free is the ultimate A/B split testing plugin specifically for understanding what titles and headlines are getting the most attention and driving the most traffic to your site. When you create or edit a post two new boxes will appear, one for Image A and one for Image B.

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Plugin WordPress Marketing FAQ 100

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Decrease image sizes to promote faster load times. Try It on Classy . Trim unnecessary text .

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National Raise Headline Social Media 71

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

Flickr Image by theamarand. Headlines are really tweets and more recently good headline writing is an essential skill for nonprofit marketers who embrace social a la “ the Upworthy headline.” The e-book covers examples of micro-content on different social media platforms and channels, pretty much the usual suspects.

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Content Arts Headline Map 106

Classy

APRIL 5, 2021

Use high-quality images or graphics to support your call to action. To get started, here are a few campaign elements we recommend: Create a clear custom headline . Their page draws donors in with a strong headline image and branded visuals. . Enable domain-masking to match your website branding. Consistency is key.

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Campaign Fundraising Strategy Headline 64

Byte Technology

FEBRUARY 21, 2017

Doing A/B split testing is an absolutely ideal way to gauge your user base and basically see what makes them tick—what landing pages really garner attention; what headlines encourage them towards further exploration; and even what colors on your pages seem to be the most attractive and compelling.

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WordPress Test Site Plugin 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines. Be visual. “If

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Social Media Headline Media Social 102

Pamela Grow

JUNE 28, 2023

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Your header image: This is the graphic that appears at the top of your message. Subject Line: Your subject line determines if your email gets opened or not. It depends.

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email Rate Social Media ROI 52

M+R

JANUARY 26, 2023

Rip from the headlines The news is urgent, tangible, and real. Climate Has Already Changed, Study Finds, Citing Heat and Floods That’s the headline on today’s New York Times front page. Let an image do the talking They say an image is worth a thousand words, which is nice because writing is hard sometimes.

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email Work Sound Hurricane 111

NetWits

JANUARY 3, 2011

Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”. While we may have a hunch, content testing provides answers. What results have you seen?

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Rate Content Conversation Test 134

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

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Test Digital Headline Language 84

Tech Soup

JUNE 20, 2016

Start with a Strong Headline. The single most effective way to improve a donation page is with a clear and compelling page headline. Your donors have seen (and filled out) lots of donation pages, so the headline has to really stand out, since it's the first thing they'll see aside from the photo. Display Powerful Images.

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Donation Money Headline Raise 36

EveryAction

SEPTEMBER 20, 2016

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

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Metrics Social Media Measure Media 100

NonProfit Hub

NOVEMBER 3, 2022

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. We changed the headline to convey value, gave the copy contextual placement near the form, and moved the email acquisition form into the eye-path of the visitor.

Donation 51

Donation Giving Headline Conversation 51

Tech Soup

NOVEMBER 15, 2016

Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. Display Powerful Images. What can I do here? Graphic: Wes Holing.

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Donation Headline Giving Tips 36

Whole Whale

NOVEMBER 12, 2023

It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. charity: water’s 2015 holiday campaign Have a holly jolly headline Don’t forget your subject line and preheader text! Season’s greetings to our friends and family!!! ” it reads at the top.

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Sound Review Organization Hints 52

Tech Soup

NOVEMBER 12, 2015

Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. Display Powerful Images. Image : SplitShire.com / CC0.

Donation 36

Donation Headline Tips Language 36

Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Be sure to incorporate your nonprofit’s guiding principles and why these values are important to your cause on your homepage.

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Effective Create Strategy Nonprofit 119

See3

MARCH 3, 2010

It’s really the fine details that matter most when it comes to website design: the balance of text and images on a page, the user experience after submitting a form, how linkable text appears throughout the site. But think also about how your website appears when shared on other sites, like when someone shares it as a link on Facebook.

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Facebook Share Web Headline 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Social proof is particularly powerful when famous people are setting the example.

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Charity Lesson Marketing Digital 131

Nonprofit Tech for Good

MAY 18, 2020

RSAs allow you to supply many different headlines and descriptions, which the Google algorithm will mix and match in an effort to create the highest possible click-through rate for you. Each ad uses the full allotment of headlines and descriptions, including utilizing as much of the character limit as possible.

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Google Grant Guide Adopt 336

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. I can tell you that I almost instantly send those to the trash.

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email Marketing Headline Ratio 28

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

For example, my one colleague replaced her profile photo with a black and white image that states “Away.” But one thing I’ve been noticing about my friends on Facebook, particularly nonprofit professionals, is that they are signaling that they are spending less time on Facebook.

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Facebook Digital Strategy Social Media 77

Classy

JUNE 16, 2021

In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline. Explain the process step by step and have someone who has never done it before test your instructions to make sure they’re easy to follow.

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Fundraising Haiti Instructional Instruction 94

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. We're now planning to expand this to the rest of our emails.

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Rate Newsletter Adobe Headline 52