Nonprofit Tech for Good

AUGUST 21, 2020

Next, add a cover picture, company photo, headline, and description. Remember that the proper description and cover image in your nonprofit organization page and volunteer projects will help to attract attention from more volunteers. It’s a fairly straightforward process. Step Two: Post volunteer projects. 1) Free vacancy postings.

Volunteer 321

Volunteer Social Media Application Professional 321

TechImpact

JANUARY 13, 2014

Image courtesy of Inside Facebook. Each part of your posted link is highly customizable; from the image to the headline, every part can be changed to your specifications. Facebook is a powerful social outreach tool that is often under utilized. Pin to the top.

Facebook 180

Facebook Social Media Headline Nonprofit 180

Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. Included is an image of Dustin on tour in Iraq, wearing an ambiguous expression and surrounded by a dusty landscape.

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Channel Sierra Leone Story Digital 252

Nonprofit Tech for Good

JULY 4, 2021

It’s no secret that Generations Y and Z heavily rely on it, but you might be surprised to learn that more than half of Gen X is inspired to donate by a post or image they saw on social media. Connect your mission to headlines donors care about. Investing in social media is a safe bet. It pays to pay attention.

Ideas 343

Ideas Online Fundraising Social Media 343

Nonprofit Tech for Good

OCTOBER 31, 2011

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Images should be consistent in size and resolution and should be placed in the same location on every page.

Websites 236

Websites Design Practice Widget 236

NetWits

JANUARY 3, 2011

Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”. While we may have a hunch, content testing provides answers. What results have you seen?

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Rate Content Conversation Test 134

Nonprofits Source

OCTOBER 11, 2017

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. Your headline is the first thing people see when your article pops into their social feeds, inbox or however else it’s found. Use Emotion As A Call To Action.

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Process Content Digital Marketing 98

Byte Technology

AUGUST 10, 2016

So choose images that are eye-catching and meld your brand or specific product into that imagery through strategic use of your logo. For instance, hitting older age groups with an intense hard-sell headline accompanied by a fast-and-loud video won’t likely get you very far. Leverage the best possible imagery you can.

Facebook 100

Facebook Headline Massachusetts Attention 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

Flickr Image by theamarand. Headlines are really tweets and more recently good headline writing is an essential skill for nonprofit marketers who embrace social a la “ the Upworthy headline.” The e-book covers examples of micro-content on different social media platforms and channels, pretty much the usual suspects.

Content 106

Content Headline Arts Map 106

Nonprofit Tech for Good

MAY 18, 2020

RSAs allow you to supply many different headlines and descriptions, which the Google algorithm will mix and match in an effort to create the highest possible click-through rate for you. Each ad uses the full allotment of headlines and descriptions, including utilizing as much of the character limit as possible.

Google 335

Google Grant Guide Adopt 335

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines. Be visual. “If

Social Media 102

Social Media Headline Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Social proof is particularly powerful when famous people are setting the example.

Charity 131

Charity Lesson Marketing Digital 131

Nimble AMS

DECEMBER 1, 2023

Create a compelling report and show off your organization’s influence by leveraging exciting headlines, bright graphics, and photos. Try including photos of your members volunteering, pictures from your annual conference, or images of your latest advocacy project.

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Report Headline Associations Picture 137

See3

MARCH 3, 2010

It’s really the fine details that matter most when it comes to website design: the balance of text and images on a page, the user experience after submitting a form, how linkable text appears throughout the site. But think also about how your website appears when shared on other sites, like when someone shares it as a link on Facebook.

Facebook 71

Facebook Share Web Headline 71

Byte Technology

FEBRUARY 16, 2017

Title Experiments Free is the ultimate A/B split testing plugin specifically for understanding what titles and headlines are getting the most attention and driving the most traffic to your site. When you create or edit a post two new boxes will appear, one for Image A and one for Image B.

Plugin 100

Plugin WordPress Marketing FAQ 100

Judi Sohn

JUNE 1, 2009

So if you have a line of text and select “bold blue headline&# the software would automatically throw in something like <h2 style=&# font-style:bold;color:blue;&# >Line of text</h2> around the line of text. Automatically insert images with absolute links, uploading as needed ( [link] instead of./images/location).

email 100

email Template Test Convio 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. Before the holidays, I wrote a post about creating branded cover images for your supporters to incorporate into their individual profiles. Last week, I had used a cover image from Surfrider because I truly love the ocean. But I also love animals.

Facebook 114

Facebook Change Profile Impact 114

Byte Technology

FEBRUARY 21, 2017

Doing A/B split testing is an absolutely ideal way to gauge your user base and basically see what makes them tick—what landing pages really garner attention; what headlines encourage them towards further exploration; and even what colors on your pages seem to be the most attractive and compelling.

WordPress 100

WordPress Test Site Plugin 100

The Storytelling Non-profit

DECEMBER 5, 2021

But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work. I chose this one because it’s primary use of an image. I think this email is a great example of the power of an image.

Newsletter 62

Newsletter Charity Headline Learning 62

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. What can I do here?

Donation 56

Donation Headline Fundraising Images 56

EveryAction

SEPTEMBER 20, 2016

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

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Metrics Social Media Measure Media 100

Bloomerang

JUNE 21, 2024

For example: Ask it to write a newsletter article; email headline; Ask for a draft of an agenda for your event; Ask it to identify speakers You’ll see ways to blend the technology into your workflow. Ask it where it would insert images. AI-generated images? Pick one to three tools to go deep into; practice. AI is here to stay.

Policy 101

Policy Podcast Images Charity 101

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

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Test Digital Headline Language 84

NetWits

NOVEMBER 5, 2010

Sure, you could highlight all three programs, but with competing imagery, a mutli-topic appeal and non-specific headline, you’re basically taking a gamble that the email will even be read, much less personally relevant and meaningful to the constituent receiving it.

Relationship 108

Relationship Personal Build Time 108

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2007

Never use images for important content like headlines, links and any calls to action. Test your design in a preview pane, full screen and with images turned on and off before you send it. Here are their 6 conventions: What should stay, change, or go?

Design 50

Design email gMail Headline 50

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. We're now planning to expand this to the rest of our emails.

Rate 52

Rate Newsletter Adobe Headline 52

Bloomerang

OCTOBER 4, 2021

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There are no images to tell a story explaining why they’re sending this appeal. The paragraphs aren’t indented so the text is hard to read. Our Incoming 1L class.” This isn’t compelling as a fundraising appeal.

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Question Donor Test Student 143

M+R

JANUARY 26, 2023

Rip from the headlines The news is urgent, tangible, and real. Climate Has Already Changed, Study Finds, Citing Heat and Floods That’s the headline on today’s New York Times front page. Let an image do the talking They say an image is worth a thousand words, which is nice because writing is hard sometimes.

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email Work Sound Hurricane 111

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Decrease image sizes to promote faster load times. Try It on Classy . Trim unnecessary text .

National 71

National Raise Headline Social Media 71

The NonProfit Times

JUNE 19, 2024

The experience of trauma is triggered daily by social isolation and bad news, such as: * The number of new coronavirus cases and deaths reported across the headlines; * The rise in domestic violence incidence reporting due to required stay-at-home orders (Taub, 2020); * Limited community resources and hungry families (DeParle, 2020).

Learning 96

Learning Nonprofit Michigan United States 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

For example, my one colleague replaced her profile photo with a black and white image that states “Away.” But one thing I’ve been noticing about my friends on Facebook, particularly nonprofit professionals, is that they are signaling that they are spending less time on Facebook.

Facebook 77

Facebook Digital Strategy Social Media 77

Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Be sure to incorporate your nonprofit’s guiding principles and why these values are important to your cause on your homepage.

Effective 119

Effective Create Strategy Nonprofit 119

Classy

APRIL 5, 2021

Use high-quality images or graphics to support your call to action. To get started, here are a few campaign elements we recommend: Create a clear custom headline . Their page draws donors in with a strong headline image and branded visuals. . Enable domain-masking to match your website branding. Consistency is key.

Campaign 64

Campaign Fundraising Strategy Headline 64

The Fundraising Authority

MAY 8, 2021

Do you have a strong logo and some images on every page? Format Format - Google offers three formats - text ads, video ads, and images (called 'badges'). Be sure to set up an ad for each keyword that includes that keyword in the headline and the description. Do you have Google Analytics Installed? Visit your site.

Grant 152

Grant Google Search Application 152

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2008

Post frequently but not at the expense of quality, use images and photographs, write well, compelling headlines, shorter posts, keep it real, and use different formats. Invest in a dslr camera - quality good images manner. This is important in terms of community building. If you want to build an audience, use punctuation.

Content 50

Content Blogher Community Technology 50

Get Fully Funded

NOVEMBER 2, 2021

Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. Spend the time to get this right – it’s THAT important!

Giving 119

Giving Design People Fundraising 119

Pamela Grow

DECEMBER 14, 2023

Include images of people. Adjust emotional elements like your written appeals, images, or colors to see which version of each page drives more interactions or donations. Include images of people. Images of faces tend to be much more engaging than those without. Alt: This image shows the Covenant House home page.

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Tips Storytelling Images Camera 59