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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

There is a technique that you can use for nearly any type of campaign that will help you achieve the best results and the lowest cost per result: it’s all about targeting broadly, having lots of creative variations and giving Facebook time to learn. . Remove all the lower performing ads, and test different headlines on the best ads.

Test 331
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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

While the theme remained the same – sponsor a homeless animal – the options changed. The pig was featured throughout the email – header photo, headline and the clever subject line (“Make your honey happy as a pig in mud”). What techniques are you using to increase engagement with follow-up emails?

Rate 172
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A charity combating homelessness should feature stories of providing shelter, not just cute mascots. ” Rather than gimmicks, spotlight your mission.

Lesson 59
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Art Brings People Together: Measuring the Power of Social Bridging

Museum 2.0

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." This technique is particularly interesting to me because our county already manages a bi-annual community assessment project that asks direct questions about perception of prejudice.

Measure 47
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

This means that web design projects (and even smaller, iterative updates) are important investments for nonprofits, and they can involve any number of different strategies and techniques. The Ontario SPCA and Humane Society works to improve the lives of homeless and in-need animals across the Ontario region. Nonprofit Website Overview.