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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . Remove all the lower performing ads, and test different headlines on the best ads. Let the different headlines test for a week.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Habitat for Humanity focuses on periodically posting curated content relevant to the cause of homelessness and housing. Curated content relevant to your mission.

Linkedin 354
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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

While the theme remained the same – sponsor a homeless animal – the options changed. The pig was featured throughout the email – header photo, headline and the clever subject line (“Make your honey happy as a pig in mud”). This first email focused on a pig and dog.

Rate 172
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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

Sometimes it’s a matter of zeroing in on a single aspect of your organization’s work or an unexpected story, such as two volunteers falling in love while serving soup side-by-side in the homeless shelter’s kitchen. Draft your pitch as an email with the subject as the headline you would like to see. Embed your photos in the email.

Story 122
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Lady Gaga & Celebrity Philanthropy

Connection Cafe

Photo credit: lady gaga galore.com. As part of her Monster Ball tour, she partnered with Virgin Mobile and Volunteermatch to give free premium concert tickets to volunteers who gave eight hours or more lending a hand to organizations serving homeless youth. Notice the operative word here: energy. Fleeting flame. The risk of scandal.

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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Get Fully Funded

For example, an animal shelter might use an offer like: “For just $6.20, we can provide a day’s worth of food, shelter, and medical care for a homeless dog or cat.” For example, a soup kitchen might use this offer: “For $1.87, we can provide a hot meal to a homeless person.” Your gift of $10.87

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Learning From COVID: 5 Self-Care Approaches For The Nonprofit Sector

The NonProfit Times

Instagram depicts self-care in filtered photos of yoga retreats, decadent baked goods, and inspirational quotes, which have their feel-good benefits, too. Self-care is highly personal and should be free from judgment. Living in the time of COVID-19, our understanding of self-care and its role in the workplace is evolving rapidly.