Donor Retention: Reasons to Keep Your Supporters Giving Year Round
Greater Giving
DECEMBER 12, 2022
But as we kick off 2023 and look back at what worked well in 2022, an excellent tool for evaluating donor retention is to look at the donors that gave last year but unfortunately not this year (LYBUNT) and work on engaging them with new opportunities to give. You can’t help but notice the negative headlines this year.
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